The latest ABC figures for national newspaper circulation during September show that there was not a great deal of change in the overall circulation of newspapers, which increased by 0.4% month on month to just over 27 million.One of the most significant increases in percentage terms was experienced by The Sunday Times, which saw circulation… Continue reading ABC National Newspaper Round-Up – September 2002
The Mobile Marketing Association (MMA) has announced that chairman, Steve Wunker, is to step down in response to the increasing demands made by the “phenomenal growth” of the industry.Wunker will be replaced temporarily by Lars Becker, CEO of Flytxt and Jeremy Wright, CEO of Enpocket, who will be interim deputy chairman.Becker commented: “We are at… Continue reading MMA Announces Management Shake-Up
The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001. The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally… Continue reading Insight Analysis – Has The Bell Tolled For Ad Recovery?
Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness
There is little doubt that the arrival of the web has made a great difference to people’s lives and a new study from GartnerG2 has found evidence that offline activities are losing their appeal as a result. The report, Internet and E-mail: Changing Traditional Media Consumption, found that 20% of web users watch television less… Continue reading Net A Growing Threat To Old Media, Says GartnerG2
IPC has announced that Scott Manson is to take over from Keith Kendrick as editor of its flagship men’s lifestyle title Loaded.Kendrick, who joined Loaded just 18 months ago from IPC’s women’s title Chat, is moving on to the newly created position of group editor of new product development at IPC Ignite.Manson, previously Loaded‘s deputy… Continue reading Scott Manson Appointed New Editor Of Loaded
Affluent Americans are the fastest growing income group online, according to a new report from Nielsen NetRatings. The number of online individuals with annual household incomes ranging from $100,000 to $150,000 increased by 20% last year. This group now makes up 12% of the US internet population. “Droves of highly paid executives are coming online… Continue reading High Earners Driving US Internet Growth
Sponsorship marketing company, Sponsorshiponline, is preparing to celebrate its second birthday next week.Despite the difficult market conditions, the company, which was established to allow sponsorship seekers to market their opportunities to potential sponsors and agencies, now has over 7,000 registers users and offers a range of sponsorship services.Sponsorship is becoming an increasingly popular way for… Continue reading Sponsorshiponline To Celebrate Second Birthday
Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year. In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous… Continue reading US Magazine Revenue Continues To Improve In September
The creation of a single ITV company took another step forward this morning, as its proponents, Carlton and Granada, announced further details of an agreed merger plan.The two companies claim that a single ITV entity will “help to create a virtuous circle of maximising investment in quality programming, leading to increased viewing, generating greater advertising… Continue reading Carlton And Granada Move Closer To £2.6bn Single ITV Company
