Channel 4 has secured a £700,000 sponsorship deal for the first UK terrestrial broadcast of The Osbournes from the show’s MTV sponsor, Golden Wonder Nik Naks.The new series, due for terrestrial launch in November, will be supported by a national campaign comprising outdoor, radio and press activity. The programme’s sponsorship idents will feature the Nik… Continue reading Channel 4 Secures Sponsor For The Osbournes
The number of mobile phone subscribers in Western Europe is set to level off around the 300 million mark, according to a new study from telecoms consultancy Analysys. The report forecasts mobile subscriber growth of 6% for 2002, well down on the 17% growth achieved last year and the 53% growth in 2000. However, there… Continue reading European Mobile Market Reaching Saturation Point
Outdoor advertising is set to become more accountable with the launch of a new audience measurement system from Nielsen Outdoor.The newly formed unit of VNU Media Measurement & Information is to begin testing a metered measurement system that will provide outdoor advertisers with much needed information about the medium.The proposed service, which will be pilot… Continue reading Outdoor Advertising To Become More Accountable
The number of digital TV homes in the leading seven countries will double in the next six years, according to a new report from Informa Media Group. Digital Broadcasting Revolution – Fifth Edition claims that the top countries accounted for a total of 56 million digital homes at the end of 2001. This is set… Continue reading Digital TV Set For Take Off In Major Markets
GWR has agreed a deal with NTL Home to broadcast five of its digital radio stations over the NTL digital cable network.The deal will make Classic FM, Core, Planet Rock, The Storm and The Mix available to an extra 1.2 million potential listeners.Simon Ward, GWR’s new media and digital director, commented: “Given that our aim… Continue reading GWR To Broadcast Over NTL Digital Network
Future Publishing is rebranding its computer titles under the name Future Digital and is launching a new monthly title called Digital Camera Magazine.According to the publisher, the name change is intended to reflect the current technological shift, with the computer, consumer electronics and telecommunications industries forging closer links.John Weir, Future Digital’s publishing director, said: “Computing… Continue reading Future Rebrands Computer Titles And Details New Launch
Young people have ranked ethical concerns the least important factor when choosing a clothes brand, according to new research from the ROAR consortium.The research into the attitudes of 15 to 24 year-olds suggests that although young people are sensitive to the fact that some companies treat workers and the environment badly, they believe it is… Continue reading No Logo Fails To Capture Youth Market
Lingerie brand Gossard is launching its new range of g-strings with a £2 million multi-media campaign.The promotion will include press, TV ads, outdoor, SMS and online activity featuring the new “Gossard do things my way” strapline.The SMS campaign will tie in with the TV commercials, which invite viewers to text Gossard to receive a £1… Continue reading Gossard Promotes G-Strings With Multi-Media Campaign
European broadband users are twice as likely to use illegal file-sharing services than dial-up users, according to a new report from Jupiter Media. The study found that 39% of broadband users across Europe use their high speed connection for swapping files, compared to only 18% of narrowband users. This is not surprising given the time… Continue reading Broadband Driving Up Online Music Downloads
Former ITV daytime controller and BBC head of marketing, Maureen Duffy, has been appointed chief executive of the recently formed Newspaper Marketing Agency (see National Newspapers Unite To Promote Ad Space).Duffy, who was blamed for the departure of Richard and Judy from ITV to Channel 4 (see ITV Names Hamilton New Daytime Controller), will head… Continue reading Maureen Duffy Takes Newspaper Marketing Role
