BSkyB has bought out its three original partners in the British Interactive Broadcasting (BIB) business by issuing shares to the groups and so dissolving the partnership between them and Sky. BT, HSBC and Matsushita were all partners in the BIB venture when it was developed towards the end of the 1990s, but their contract enabled… Continue reading BSkyB Takes Full Control Of Interactive Service
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After two years of negative growth, the US online advertising sector is set to undergo a minor revival in 2003, according to new forecasts from eMarketer. It is estimated that total revenue from internet advertising will increase by 5% to $6.7 billion next year. This, say analysts, is a reflection of the stabilising economic situation… Continue reading US Net Advertising On The Up Curve
A new study has revealed that while women are more likely to shop online, men generally spend more on internet purchases, reports BBCi. According to a survey, carried out by Taylor Nelson Sofres for the Bank of Scotland, 22% of female internet users in the UK have bought online, compared with 19% of males. However,… Continue reading Men Are Biggest Online Spenders, Says Survey
Total US magazine advertising revenue increased by 7.5% in October to $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for October was 22,387, down 0.2% from last year. In the year-to-date, revenue closed at $13.4 billion – an increase of 2.2% – and ad pages… Continue reading ‘Cautious Optimism’ Seen In Improving US Magazine Revenues
Freeview could be facing an uphill struggle to attract audiences with research showing that only 5% of households plan to switch to digital TV in the next twelve months. The latest DART survey from Ipsos-RSL suggests that 47% of adults are unaware of the concept of free-to-view TV. This low awareness extends to the low-cost… Continue reading Freeview Could Face An Uphill Struggle
The ASA has upheld complaints against a Vodafone press ad on the grounds that it could encourage dangerous driving.The ad, which appeared in The Times newspaper’s Play supplement, depicted a partly clothed couple on the bonnet of a car, with the woman straddling the man. The ad stated: “Get the flirting over with before you… Continue reading ASA Upholds Further Complaints Against Vodafone
The media sector was seen mixed on Tuesday, as investors mulled positive results from Vodafone, speculation that the Bank of England is to issue a warning over the likelihood of a steep decline in house prices and continued concern over unfolding events in Iraq.Reuters was seen under pressure wiping out gains it had made last… Continue reading Sharewatch
Radio listening in the UK is on the up. On average, each listener now tunes in for a shade under 24 hours a week, according to latest data from RAJAR. The figures show a steady rise since the beginning of 1999, when average listening was 22.4 hours. Total hours listened has risen by 10.4% in… Continue reading Feature: BBC Fights Back
Forever Broadcasting, the Newcastle-based independent radio company, this morning announced an operating loss of £2.1 million from its five radio stations in the year ended 30 September 2002. Turnover at the group rose by 27% to £3.8 million during the year.Commenting on the results, chairman John Josephs said: “Although the year was more difficult than… Continue reading Forever Broadcasting Looks At Management Buy-Out
Lycos UK has secured a £250,000 online and offline promotional deal with British Airways.The campaign, which aims to increase forward bookings for British Airways, will feature ads on Lycos UK, as well as permission based SMS, email marketing and chat sponsorship.Lycos is in discussion with external sites including Guardian Unlimited, E-Bay, Bargain Holidays and This… Continue reading Lycos Secures British Airways Promotion
