The BBC1’s £4.5 million reality-style TV show, Fame Academy, appears to be failing to pull in the viewers.According to unofficial overnight figures from BARB, last Friday’s episode of the programme attracted an audience of just 4.6 million viewers, just behind Gardeners World on BBC2. The update the following Tuesday shed a further million viewers, leading… Continue reading BBC’s Fame Academy Suffers From Pop Stars Fatigue
Emap has appointed Alison Hall as editor of its fortnightly young women’s title, More!Hall previously worked as deputy editor on Emap’s teen title, Bliss, which recently followed Glamour in adopting the hand-bag friendly A5 format (see Bliss To Relaunch With A5 Format). Prior to that Hall was editor of Emap’s Slimming and Celebrity Bodies magazines.Commenting… Continue reading Emap Appoints Alison Hall As New Editor Of More!
Clear Channel’s UK billboard company, More O’Ferrall, is to be rebranded as Clear Channel as part of a £5 million upgrading programme aimed at positioning the company as the country’s leading force in outdoor advertising.The new name and livery, which was unveiled by Clear Channel Worldwide’s president and chief operating officer Mark Mays, will appear… Continue reading More O’Ferrall To Rebrand As Clear Channel
There will be 75 million online banking customers in Europe by the end of 2005, up from 23 million in 2000 and 49 million this year. This is according to a new report from Datamonitor, as quoted by eMarketer. The European eBanking Market Update report shows that the UK, Germany and the Nordic region currently… Continue reading European E-Banking To Reach 75m By 2005, Says Datamonitor
Advertisers are often accused of overlooking older consumers and talking only to the young. Certainly, the over-50s have a high level of disposable income, which, coupled with their increasingly liberal attitude towards savings, is making them a powerful force.But they are also among the heaviest consumers of many traditional forms of media, so it is… Continue reading Feature: Old Money In The Grey Consumer Market
At a time when UK high street sales are sluggish, the internet is becoming an increasingly important marketplace and one of its major advantages would appear to be its flexibility. One third of all online sales are made between 6pm and 9am, according to new research from Barclaycard. “People with busy lives often don’t have… Continue reading Internet Luring Off Peak Shoppers, Says Report
BSkyB and Yell.com have launched an online directory service on Sky Active enabling digital viewers to access Yell’s database through their televisions.The newly branded Yell service will replace the Eating Out and Places To Stay guides on the Sky Active platform. The new directory is accessible through the classified and information service on the Sky… Continue reading Yell Teams Up With Sky Active For Interactive Directory
Jack Myers has launched an uncompromising attack on Forrester Research following a series of what he sees as ‘almost perversely bullish’ forecasts for the US interactive television industry. Releasing Myers Report‘s own figures yesterday, Jack Myers berated Forrester’s principal television analyst and forecaster, Josh Bernoff, for his ‘incomprehensibly’ optimistic figures. As an example, Forrester has… Continue reading Myers Attacks ‘Incomprehensible’ Forrester iTV Forecasts
Brands believe they must continue to pour money into online publishing in order to maximise their return on investment, according to a report from the Newspaper Society.The report, entitled Investing Media Brand Equity Online, shows that the majority of publishers have invested up to 30% of their reputation in their online offerings over the last… Continue reading Online Publishers Believe They Must Up Investment
Online sales in the UK increased by more than 42% in 2001, according to an ecommerce survey of businesses carried out by the Office for National Statistics (ONS). The results show that, excluding the financial sector, £18.4 billion of sales were made over the internet last year. That is equivalent to 1% of total sales… Continue reading UK Online Sales Worth £18 Billion In 2001
