60% of businesses use text messaging on a daily basis, reflecting the medium’s growing importance as a communications tool, according to new research from the Mobile Data Association (MDA).The results of a survey carried out by the MDA among delegates at the recent SMS 2002 conference show that 80% of businesses use text messaging instead… Continue reading SMS Emerges As Vital Business Tool
The ITC has ruled that the Government’s latest fire safety TV ad campaign cannot be shown before 7.30pm, as the images it contains “terrify” children.The Government ad, which urges viewers to plan an escape route in the event of a fire, depicts children cowering in their smoke filled bedroom as an elderly lady stands trapped… Continue reading ITC Pulls The Plug On Daytime Fire Safety Ads
An official report from the telecoms regulator, Oftel has revealed that UK consumers are taking up broadband services at a faster rate than users in key markets such as France, Germany, Sweden and the United States.According to the International Benchmarking Study Of Internet Access, UK broadband connections have now reached 28,000 a week as businesses… Continue reading UK Gaining Ground In Broadband Arena
Global advertising is set to grow by 2.9% in 2003, as an upswing that began in the latter half of this year continues into the next.This forecast will be delivered to a UBS Warburg media conference in New York today by Zenith Optimedia chief executive John Perriss.Zenith says that it is television that is leading… Continue reading Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003
Thursday saw the media sector retrieving some of the week’s crushing losses, despite the continuing slide of the FTSE 100, which is coming perilously close to the psychologically important 4,000 point barrier.As expected, the Bank of England’s monetary policy committee left UK interest rates on hold for the thirteenth consecutive month, while the European Central… Continue reading Sharewatch
Culture Secretary, Tessa Jowell has called on BBC News 24 to be “more distinctive” following a government report into the channel by former Financial Times editor Richard Lambert.After reading the report, Jowell commented: “I’ve said before, that the BBC should provide us with public service channels that are distinctive from commercial channels. I see no… Continue reading BBC News 24 Under Pressure After Lambert Report
TV Travel Shop is to sponsor ITV1’s New Year’s Eve and New Year’s Day programming in a deal worth over £500,000.The special seasonal showcase will see the TV Travel Shop sponsor all New Year programming, that is not already sponsored, from the start of transmission on ITV1 on Tuesday 31 December until night-time on Wednesday… Continue reading TV Travel Shop Sponsors ITV1’s New Year Programming
Recruitment advertising in the national press has fallen by 21.5% year-on-year, according to new research.The latest monthly report from the Recruitment & Employment Confederation and Deloitte & Touche claims that newspaper job ads have reached an eight-year low.A spokesperson commented: “The rate of decline has been decreasing over the past few months. However, there has… Continue reading Newspapers Face Massive Decline In Recruitment Ads
Royal Mail is launching an online service to champion the effectiveness of door-drop marketing.The group has created a web site, www.royalmail.com/doordropaction, which is designed to promote door-to-door marketing and explain how it can be used.According to Royal Mail, door-to-door marketing is enjoying massive growth in spite of the advertising recession. The group claims that 79%… Continue reading Royal Mail Promotes Door-To-Door Marketing Online
Anglo-Dutch publishing group, Reed Elsevier, said yesterday that it is on track to deliver double-digit earnings for the full year 2002 and expects to achieve the same in 2003.The positive trading statement comes despite very tough market conditions, particularly in the business-to business publishing sector. Business publishing accounts for 27% of Reed’s revenues and the… Continue reading Reed Elsevier On Target For Double-Digit Earnings
