With Sainsbury’s about to start promoting its banking service to shoppers, Denise Turner of Media Planning Group asks whether, in this age of convenience, consumers will buy into brands that offer a range of products across a number of different markets.Last week one of the trade magazines carried a story about the new marketing strategy… Continue reading NewsLine Column: Cashing In On Convenience
More than one million UK households now have a high-speed broadband internet connection, according to new a report from communications regulator Oftel. The figures from telecoms operators show that the number of broadband connections has doubled over the last six months, with uptake rates now running higher than 20,000 per week. The Oftel figures concur… Continue reading UK Hits One Million Broadband Homes
IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue
The US radio sector is showing healthy advertising revenue figures, with the RAB this week reporting a 5% rise in August and claiming that Q4 should see double-digit growth (see US Radio Revenue Up 5% In August, Double-Digit Q4 Growth Anticipated). This follows an impressive 9% jump during July (see US Radio Revenue Shoots Up… Continue reading US Radio Benefits From Strong TV Market
A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date.“Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando. “Compared… Continue reading Governments Should Bow To Consumer Demand On DTT
Richard Desmond, owner of Express Newspapers, is believed to be considering a bid for Scottish Media Group’s Virgin Radio.According to a report in yesterday’s Observer, Desmond, who has made no secret of his plans to expand his media interests, has discussed a plan to buy the commercial radio station at board level. However, it is… Continue reading Desmond Reported To Be Considering Virgin Radio Bid
Week on week analysis of the media sector reflects another turbulent week of trading as corporate profit woes, weakness in the financial sector and geostrategic concerns continue to weigh.On the corporate newsfront, Carlton was seen in focus after news that chief executive, Gerry Murphy, is close to landing the top job at DIY group, Kingfisher.… Continue reading Sharewatch
Express Newspapers owner, Richard Desmond, is considering a bid for Virgin Radio, according to a report in yesterday’s Observer newspaper. It is understood that Desmond has discussed the possible acquisition with the Board of his company, Northern & Shell (N&S), although a bid is not thought to be imminent. Analysts believe that N&S might lack… Continue reading Richard Desmond Eyes Virgin Radio, Say Reports
The BBC is going ahead with the launch of its flagship digital terrestrial channel, UK History, despite complaints from commercial broadcasters.The channel, which is part of a joint venture with Flextech, is due to launch on the BBC’s Freeview platform later this month (see Freeview Digital Service Will Launch This Month). However, US competitor, The… Continue reading BBC Faces Backlash Over UK History Channel
After falling behind in the early stages, the UK is gaining ground on other European countries in terms of broadband uptake. There will be one million subscribers nationwide within the next fortnight, according to the Organisation for Economic Co-operation and Development (OECD). “We have waited a long time to see the benefits of telecoms infrastructure… Continue reading High Speed Internet Growth Accelerates In UK
