ISBA has issued a new set of guidelines urging its members to beware of the legality of advertising on non-conventional billboard sites.The guidance calls on advertisers to be cautious when using “special” billboard sites such as building wraps and one-off roadside spectaculars. It also advises brands to insist their outdoor specialist indemnifies them against the… Continue reading ISBA Issues Guidance On Non-Conventional Billboard Sites
Emap has this morning posted a strong set of first half financial results, which show pre-tax profit before exceptional items up by 23% to £86 million during the six months to 30 September 2002; operating profit rose by 23% to £95 million.The results are slightly stronger than analysts’ expectations and come during tough market conditions… Continue reading Emap Shows Good Results In Improving Markets
BT has announced the appointment of Alison Ritchie to the newly created role of chief broadband officer.The role will see Ritchie direct BT’s policy on broadband development across the entire group. The telecoms company hopes the creation of a management position solely focused on broadband is a positive step towards ensuring the successful delivery of… Continue reading New Chief Broadband Officer Role Created At BT
Audiences from minority ethnic groups have complained about negative stereotypes and over-simplified portrayals of their communities on television, in a new report published by broadcasting regulators.However, programmes such as Ali G, Goodness Gracious Me and Coronation Street were praised for taking steps in the right direction.The report, Multicultural Broadcasting: Concept and Reality, has been released… Continue reading Ethnic Minorities Criticise TV And Radio Stereotypes
Sir Martin Sorrell, chief executive of the world’s largest marketing and advertising group, WPP, has warned the industry to refocus on ideas and go media neutral.Speaking at a recent marketing conference exploring media neutral planning, Sorrell pointed to brands being built in unconventional ways, highlighting the recent, much-acclaimed Mercedes adverts. According to Sorrell: “They focus… Continue reading Sorrell Tells Ad Industry To Go Neutral
The latest ABC figures for national newspaper circulation during October reveal a rather lacklustre performance for the sector as a whole, which saw circulation decline slightly month on month.Popular Sunday titles, Sport First and People, bore the brunt of the bad news, with the former experiencing a 13.6% decline in circulation and the latter slipping… Continue reading ABC National Newspaper Round-Up October 2002
The underlying rate of inflation, excluding mortgage interest payments, rose to 2.3% last month, up from 2.1% in the previous month, according to the latest figures from the Office Of National Statistics (ONS).The headline rate of inflation also increased during October to 2.1%, up from 1.7% in the previous month. According to the ONS, the… Continue reading Inflation Edges Higher In October
Europeans will spend E4.5 billion via the internet in the two month run-up to Christmas a rise of 55% year on year. This is according to European Holiday Shopping 2002, a new report from Jupiter Research. The report says that the number of online shoppers in Europe is growing at a much faster rate than… Continue reading European Online Sales To Rise 55% This Christmas, Says Jupiter
Total revenue among leading US internet publishers grew by an average of 47% in the third quarter as against the same period in 2001, according to a recent study by the Online Publishers Association (OPA). A survey of eighteen major online publishers, including New York Times Digital, Wall Street Journal Online and USATODAY.com, also showed… Continue reading Web Publishers Buoyed By 3Q Revenue Increase
Notions that cable modems are set to eclipse DSL as the primary broadband internet connection platform are misplaced, according to a new report from In-Stat/MDR, which says that DSL has now surpassed cable on a worldwide basis. By Q2 2002, DSL commanded 10 million subscribers more than cable and In-Stat forecasts that DSL will be… Continue reading DSL Outstrips Cable Worldwide
