Carlton and Granada could re-open merger talks within the next few weeks following speculation that Carlton chief executive, Gerry Murphy, is leaving the company.According to a report in today’s Guardian, Granada chairman, Charles Allen, is expected to push for the consolidation of the two ITV companies if Murphy leaves to take the top job at… Continue reading Carlton And Granada Merger Talks Could Be Back On
The advertising sales director of the Evening Standard, Mike Orlov, has left the paper just weeks after Mike Anderson took over as managing director.It is understood that Orlov, who left the company this week, does not have another job to go to. He will be replaced by former CIA managing director and one-time head of… Continue reading Evening Standard Loses Ad Sales Director
More than one million UK households now have a high-speed broadband internet connection, according to a report from communications regulator Oftel.The figures from telecoms operators show that the amount of broadband connections has doubled over the last six months, with the number of new connections now running at over 20,000 per week.Dave Edmonds, Oftel’s director… Continue reading Broadband Connections Break The One Million Mark
Audience viewing data for multichannel platforms has been broken down into regional figures for the first time, thanks to a new application from digital TV agency, Guerillascope.Using existing BARB data, the company has created a tool which analyses audience figures so that advertisers and media owners can identify the geographical location of people watching digital… Continue reading Guerillascope Lets Agencies Into Digital Homes
Carlton and Granada could re-open merger talks within the next few weeks following speculation that Carlton chief executive, Gerry Murphy, is leaving the company. According to a report in today’s Guardian, Granada chairman, Charles Allen, is expected to push for the consolidation of the two ITV companies if Murphy leaves to take the top job… Continue reading Carlton And Granada Merger Talks Could Be Back On
On the corporate newsfront, Carlton remained in focus, on news that chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher, despite Carlton’s denials (see Carlton Denies Murphy Is Set To Leave). Media analysts have speculated Carlton is buying for time, in order to avoid leaving itself vulnerable to an… Continue reading Sharewatch
The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts. In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism
With Sainsbury’s about to start promoting its banking service to shoppers, Denise Turner of Media Planning Group asks whether, in this age of convenience, consumers will buy into brands that offer a range of products across a number of different markets.Last week one of the trade magazines carried a story about the new marketing strategy… Continue reading NewsLine Column: Cashing In On Convenience
More than one million UK households now have a high-speed broadband internet connection, according to new a report from communications regulator Oftel. The figures from telecoms operators show that the number of broadband connections has doubled over the last six months, with uptake rates now running higher than 20,000 per week. The Oftel figures concur… Continue reading UK Hits One Million Broadband Homes
IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue
