12Snap has secured the contract to run a three-pronged mobile marketing campaign to promote Butlins to young adults.The campaign, which begins this weekend, will see 12Snap manage an inbound text and win campaign to encourage young adults and housewives with young children to enter a competition to win an ‘Arena’ weekend break.The activity will begin… Continue reading 12Snap To Promote Butlins To Youth Audience
The Audit Bureau of Circulation (ABC) is to re-issue figures for 14 of Emap’s consumer magazines following the publisher’s infringement of the complex rules that separate paid-for bulk copies from those circulated free.The titles affected are Arena, Elle, FHM, Mixmag, Here’s Health, Mother and Baby, New Woman, Pregnancy and Birth, Q, Red, The Face, Slimming,… Continue reading ABC To Re-Issue Circulation Figures Across Emap Titles
The first question is over on the MediaTel Group Sports Quiz. It was a tough one – and we can let you know now that only 15 entrants achieved maximum points by predicting correctly that 17 goals would be scored in The Premiership on the 16 and 17 November.So the early leaders are: GMTV’s Annie… Continue reading MediaTel Group Sports Quiz: First Question Results
Digital marketing solutions company, ValueClick, has appointed Michelle Fairman as European partnerships manager with responsibility for driving growth of its media sales business.Fairman, previously client services manager at 24/7 Media, will oversee ValueClick’s existing third party sales operations and will look to extend that part of the business.Fairman, who brings a wealth of experience to… Continue reading Fairman Joins ValueClick To Drive Media Sales
The radio industry is in no rush to find a replacement for RAJAR’s current diary system of audience measurement, according to a study from the RAB.The research, which was presented at the RAB’s Effective Radio conference earlier this week, shows that 51% of the delegates, made up of media professionals, agreed with the statement: “The… Continue reading No Hurry For New RAJAR System Say RAB Delegates
Virgin Radio has secured Tic Tac as one of the first brands to use its recently launched Spotlight initiative, which has been created to give advertisers access to the station’s programming for the first time (see Virgin Offers Advertisers Access To Programming).Tic Tac is investing a six-figure sum in a bespoke package of on air… Continue reading Virgin Gets Fresh With Tic Tac Promotion
Lord Puttnam, chairman of the joint scrutiny committee on the Communications Bill, has called for the Department for Culture, Media and Sport to be given full control over the new super-regulator, Ofcom.The creation of Ofcom, which will regulate radio and television broadcasting (see Communications Bill Lays Down OFCOM Framework), as well as the telecoms industry,… Continue reading Peer Calls For DCMS Powers To Be Extended
A new survey from the telecoms watchdog, Oftel has found that one-third of dial-up internet users in the UK are interested in subscribing to broadband services. Over a million UK households now have a high-speed internet connection (see UK Hits One Million Broadband Homes) but the latest research indicates that a further three million homes… Continue reading One In Three Dial-Up Users Want Broadband
Radio executives in the US have predicted that the industry is set to see further consolidation in the next two or three years, according to a report from MediaPost. The report quotes Westwood One CEO, Joel Hollander, as saying that he ‘absolutely believes’ that some of the medium-sized operators will merge to take on the… Continue reading US Radio Set For Further Consolidation
The number of mobile devices shipped in the Europe, Middle East and Africa region has more than doubled in the past year, reports eMarketer. Shipments increased from 578,600 in the third quarter of 2001 to 1.17 million in the same period this year, according to research by Canalys. This can largely be attributed to the… Continue reading Mobile Device Shipments Surge In Third Quarter
