Outdoor advertising contractor, Maiden Group, said that sales declined by 5.1% in the six months to 30 June 2002, pushing the group into the red.Pre-tax loss for the period was £2.3 million, down from the £2.2 million profit of the same period last year.However, things are starting pick-up, with a ‘slow but steady’ improvement in… Continue reading Maiden Pushed Into Red By Tough First Half
Until now, advertisers have been reluctant to exploit the medium of interactive television but a new paper from Billetts, the advertising and marketing consultancy, puts the onus on the broadcasting industry to change the status quo. The report acknowledges that television in the UK is experiencing seismic changes and digital technology has given viewers access… Continue reading Jury Still Out On Interactive Advertising
GWR’s sales house Opus has been awarded the contract to sell advertising across Vibe FM and Galaxy 101 following the recent joint venture deal between GWR and Scottish Radio Holdings.The newly created Vibe Radio Services, which is 52% owned by Scottish Radio Holdings and 49% owned by GWR, yesterday acquired Galaxy 101 from Chrysalis Radio… Continue reading Opus Secures Galaxy 101 Sales Contract
Granada has secured Norwich Union Direct as sponsor of the weather reports on its ITV News Channel.The deal, which begins at the end of this month, will also coincide with the re-branding of ITN News, which is to be renamed ITV News Channel.The sponsorship will be included in the twice hourly news bulletins and four… Continue reading Granada Secures Sponsorship For ITV News Channel
The Newspaper Society has called on the regional press to evolve to keep pace with the changing needs of advertisers.Speaking at the Newspaper Society’s annual advertising conference, Tim Bowdler, chief executive of Johnston Press, said: “In an ever-more competitive landscape it is vital that regional newspapers evolve to meet the changing needs of our advertisers… Continue reading Regional Press Must Evolve To Keep Pace With Advertisers
Viacom is launching an initiative that will see its outdoor unit and entertainment brands come together to offer advertisers new cross-media opportunities.The ‘Touchpoint’ initiative will see Viacom Outdoor and Viacom Brand Solutions join forces to present clients with combined advertising opportunities across the entire Viacom portfolio of entertainment products.As part of the initiative Viacom will… Continue reading Viacom Units Link For Cross-Media Sell
The Digital Radio Development Bureau (DRDB) has appointed Nelson Bostock Communications to help drive awareness and generate sales of digital radio units in the key pre-Christmas period.The PR consultancy will work alongside DRDB’s in-house team to generate a consumer campaign highlighting the generic benefits of digital radio. It will also work with manufacturers to launch… Continue reading DRDB Appoints New Agency For Pre-Christmas Push
Sky Active has formed a partnership with Press Red to begin technical trials for online interactive television ads on the Sky digital platform.The trials are integrating Press Red’s Black Box Designer, which is intended to help facilitate the creation of interactive adverts, into Sky’s interactive broadcast systems.Toby Ireland, commercial director at Sky Interactive, comments: “We… Continue reading Sky Gets Interactive With Press Red
Outdoor advertising contractor, Maiden Group, said that sales declined by 5.1% in the six months to 30 June 2002, pushing the group into the red. Pre-tax loss for the period was £2.3 million, down from the £2.2 million profit of the same period last year. However, things are starting pick-up, with a ‘slow but steady’… Continue reading Maiden Pushed Into Red By Tough First Half
The business community is yet to be inspired by high-speed internet connections with the result that UK companies account for just 30% of ADSL services, according to a new report from Oftel. The telecoms regulator also found that under one in ten SMEs have taken up broadband. This is partly due to the fact that… Continue reading UK Companies Remain Cool On Broadband
