The Metro is to allow its advertisers to target readers directly via text message after appointing 12Snap as its preferred mobile marketing partner.The deal, which was secured after a competitive four-way pitch, will see 12Snap design and implement all mobile marketing activity for the Associated Newspaper-owned title, which is distributed to around 830,000 commuters in… Continue reading Metro’s Advertisers To Target Readers With Text
The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot
Revenues at Chrysalis Radio are continuing to outperform the market and are expected to show a 9.5% increase during the 12 months to August 2002, the group announced in a trading statement this morning. This compares to an anticipated decline of 5.0% for the UK radio sector as a whole. Revenues at Chrysalis are predicted… Continue reading Chrysalis Revenues 15%pt Stronger Than Radio Sector
UK media Stocks experienced a turbulent day of trading as military and political uncertainty continued to weigh on Wall Street.Despite reports that Iraq will allow arms inspectors to return, many analysts are viewing this sceptically, Wall Street has experienced heavy profit-taking as economists warned war would inevitably lead to a double-dip recession.Capital Radio was seen… Continue reading Sharewatch
EMAP says that its consumer magazines division is trading ahead of expectations with advertising up 7% and circulation revenues up 10%. The company, which presented to a Lehman Brothers media conference earlier in the week, also said that radio revenue is in line, down by 7%; business to business is up 2%. It also confirmed… Continue reading EMAP And Capital Update On Trading, Merger Mooted
Last weekend Express Newspapers launched the Daily Star Sunday into the fiercely competitive tabloid market, in an attempt to pick up the 400,000 Daily Star readers that don’t currently buy a Sunday Newspaper. The title, which is the first tabloid to be launched in more than 12 years, bears more than a passing resemblance to… Continue reading NewsLine Feature: Sunday Star Hopes To Shine
Vivendi Universal, the heavily indebted media giant, has secured a loan of E3 billion which will give the group breathing space in its ongoing asset disposal programme. Jean-René Fourtou, the company’s chief executive, is committed to reducing Vivendi’s E19 billion debt and has already agreed the sale of the Vizzavi internet portal and the Express-Expansion… Continue reading Vivendi Buys Time With E3 Billion Loan Deal
ISBA has announced that it is “unsurprised” by the Government’s decision to give BBC3 the go-ahead, but has welcomed the stringent conditions imposed on the new digital youth channel.ISBA, which has previously argued against the channel, said the stringent conditions laid down by the Government will ensure that it does not stifle the commercial marketplace… Continue reading ISBA Accepts BBC3 Approval As Inevitable
Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch
Nigel Walmsley has been appointed chairman of BARB, replacing Nick Phillips who is believed to have stepped down following pressure from shareholders over the delay in installing the new audience measurement system (see BARB Chairman Rumoured To Be Stepping Down).BARB has suffered a series of set-backs since it introduced its new audience panel earlier this… Continue reading Walmsley Takes Over From Phillips As New BARB Chairman
