Granada has announced that BMW’s Mini is to continue its sponsorship of ITV1’s comedy drama Cold Feet for the fifth and final series.The deal includes full broadcast sponsorship of the programme, website presence on www.coldfeetonline.co.uk and a hotlink through to the Mini website. WCRS is responsible for the media planning and creative work and will… Continue reading Granada Gets Cold Feet Over Mini Sponsorship
Channel 4 and Channel 5 are understood to be preparing to approach competition regulators to prevent the creation of a single ITV on the grounds that it will control too much of the TV advertising market.Carlton and Granada announced plans to merge earlier this month ending a period of intense speculation about the future of… Continue reading Rival Commercial Broadcasters Challenge £2.6bn ITV Merger
Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch.The broker says that whilst the rationale behind the strategy is sound (adding that something does need to be done after “years of mismanagement”), the paper is unlikely to… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector
Consumers’ use of the internet to handle billing and account management is set to reach a 45% penetration of the US adult population by 2005, according to forecasts from Gartner Dataquest. The report shows that 22% of US adults will be using online billing and account systems by the end of this year, up from… Continue reading Online Billing Systems To Become Increasingly Popular
US broadband service providers attracted 1.3 million new subscribers during the second quarter of 2002, according to a new study from Jupiter Media. Approximately 13.1 million households or 21% of all online households now connect to the internet using a high speed connection. In the report, Broadband User Segmentation: Understanding and Targeting the Broadband Audience,… Continue reading Broadband In 13 Million US Homes, Says Jupiter
Less than half of all UK employers know how long their staff are online and in many cases, employees are free to use the internet for non-work purposes. These are the conclusions of a new report from the ISP Star Internet. The survey found that only 43% of bosses were aware of the amount of… Continue reading Employers In The Dark On Internet Usage
Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch. Responding to a Trinity Mirror analyst meeting last night, the broker says that whilst the rationale behind the strategy is sound (adding that something does need to be… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector, Say Analysts
There was some good news for the US newspaper advertising sector yesterday as two major publishers reported positive results for the third quarter of the year. The New York Times Company (NYTC) talked of a steady improvement in advertising and circulation revenues and posted profits up 35% on ad revenues up 3.6% during September; circulation… Continue reading US Newspaper Groups See Ad Pick-Up In Q3
Global shipments of games consoles will hit 41.9 million units in 2002, an increase of 84% year on year, according to new forecasts from Strategy Analytics. Sony’s PlayStation 2 (PS2) console is expected to account for 63% of sales, followed by Nintendo’s GameCube with 21% and Microsoft’s XBox with 16%. Cumulatively, the PS2 will account… Continue reading Sony Domination May Drive Nintendo Out Of Games Console Market
Media stocks were seen up on Thursday, cheered by positive numbers from IBM in the US and bargain hunters moving in.However, the UK advertising sector did not join the broader FTSE rally after Interpublic in the US announced its second profit warning in the last three months. WPP fell 2.36%, while Cordiant extended losses by… Continue reading Sharewatch
