The Metro is to allow its advertisers to target readers directly via text message after appointing 12Snap as its preferred mobile marketing partner.The deal, which was secured after a competitive four-way pitch, will see 12Snap design and implement all mobile marketing activity for the Associated Newspaper-owned title, which is distributed to around 830,000 commuters in… Continue reading Metro’s Advertisers To Target Readers With Text
The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot
Revenues at Chrysalis Radio are continuing to outperform the market and are expected to show a 9.5% increase during the 12 months to August 2002, the group announced in a trading statement this morning. This compares to an anticipated decline of 5.0% for the UK radio sector as a whole. Revenues at Chrysalis are predicted… Continue reading Chrysalis Revenues 15%pt Stronger Than Radio Sector
The Evening Standard‘s Hot Tickets supplement will re-launch this Thursday as Metro Life with the support of a month-long television ad campaign.The concept is an extension of the Metro Life section of Associated Newspaper’s free morning title, The Metro, which has been popular with advertisers. The new supplement will include advertising from Coca-cola, Baileys, Uniqlo,… Continue reading Evening Standard Re-Launches Hot Tickets
The BBC has today welcomed the decision by the Government to approve its new digital channel BBC3 and has admitted that Culture Secretary Tessa Jowell was right to delay the launch.BBC director general, Greg Dyke, admitted: “BBC3 is central in our drive to connect with young audiences. This has been a tough decision for the… Continue reading Dyke Praises Jowell For Diligence Over BBC 3 Decision
The underlying annual rate of inflation in the UK fell by 0.1 percentage points to 1.9% during August, according to figures from the Office for National Statistics (ONS), which indicate that interest rates could remain unchanged.The headline rate of inflation, which includes mortgage interest payments, also fell by 0.1 percentage points to 1.4%. It is… Continue reading UK Inflation Falls Slightly During August
UK media Stocks experienced a turbulent day of trading as military and political uncertainty continued to weigh on Wall Street.Despite reports that Iraq will allow arms inspectors to return, many analysts are viewing this sceptically, Wall Street has experienced heavy profit taking as economists warned war would inevitably lead to a double-dip recession.Elsewhere, Independent News… Continue reading Sharewatch
AOL Time Warner has appointed Michael J. Kelly as its new president of global marketing solutions, with responsibility for developing and implementing cross-platform marketing solutions across its portfolio of products. Kelly will report to Dan Logan, chairman of AOL Time Warner’s media and communications group, who commented: “His experience and skills are ideally suited to… Continue reading AOL Appoints New Marketing Supremo
Northcliffe Newspapers, a subsidiary of Daily Mail and General Trust plc, has been fined £1.32 million by the Office of Fair Trading (OFT) for predatory pricing among its Aberdeen Journals titles.John Vickers, director general of OFT, commented: “Aberdeen Journal’s, deliberately incurred losses in a persistent campaign to remove its only direct rival from the market.… Continue reading Northcliffe Newspapers Fined Over Predatory Pricing
Lastminute.com has reached a pivotal point in its history with the announcement that it will post its first pre-tax profits in the current quarter. Last month, the high profile online retailer revealed that pre-tax losses had narrowed to £3.9 million in the three months to June (see Lastminute Strives To Get In The Black). It… Continue reading Lastminute Issues Profits Promise
