Chrysalis has poached BBC Radio Five Live’s deputy controller, Steve Kyte, to become editorial director of its recently acquired London news radio station, LBC.In this new role, Kyte will oversee the creation of LBC’s on-air content and will work to increase the station’s audience share in the capital.Kyte has had an varied broadcast career and… Continue reading LBC Sets Its Sights On London With New Signing
Despite an advertising pick-up in recent weeks, particularly in UK and US television, the strong conditions are not likely to remain going into 2003, with recovery expected to be muted, according to Merrill Lynch. The broker says that the UK’s ITV, whilst showing a strong viewing recovery during September, will nevertheless see its share of… Continue reading Ad Spend Could Hinge On Consumer Spend, Says Merrill Lynch
Global spending on online content will more than double in the next four years, according to a new report from analysts at IDC. The analysts predict that over $50 billion will be spent worldwide accessing online content this year and this is expected to rise to $108 billion in 2006. The Online Publishers Association (OPA)… Continue reading Online Content Revenues Set To Rise
US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research
According to new research from The Yankee Group, access lines are declining in penetration and revenues as wireless and broadband services become more popular. The report, Wireless Voice and Broadband Access Unlock Local Lines Grip on Consumers, claims that approximately 3% of US households have replaced landlines with a wireless phone. Meanwhile, broadband access is… Continue reading US Landlines To Fall By 10 Million, Says Yankee Group
US online advertising revenues fell by 4.1% to $1.46 billion in the second quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that internet adspend was down 21.9% when compared with Q2 2001. The report also revised down its Q1 estimate to $1.52… Continue reading US Internet Advertising Remains In Decline
Although broadband is proving popular in some parts of Europe, significant growth will not occur until dial-up internet access has peaked, according to a study from Probe Research. The report, European/African Internet Connectivity and Leading European ISPs, forecasts that providers can expect to see ongoing growth in broadband through 2007. However, Probe suggests that many… Continue reading Broadband Providers Must Reach Out To Consumers, Says Report
Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading Text Appeal Shows No Sign Of Abating
Carlton and Granada, were among yesterday’s worst media performers as worries that their merger might be postponed weighed heavily on the ITV partners. Carlton was down 5.06% to close at £1.22, while Granada slipped 4.33% to finish at 71žp.At the other end of the scale, Cable & Wireless was the best performer in the FTSE… Continue reading Sharewatch
Advertisers have always used celebrities to market their products. However, the rich and famous are becoming increasingly keen to protect their image, meaning that brands must tread carefully to avoid expensive legal complications. Marina Palomba, legal director of the IPA, explains…The unauthorised use of celebrities has become a big issue in advertising over the past… Continue reading NewsLine Column: Celebrities – Are they Worth It?
