It’s certainly no secret that the ongoing advertising downturn is forcing brand owners to experiment with less traditional types of media, and much has been written about the growth of niche markets at the expense of the fragmenting TV industry. However, until now, the increasing popularity of one fledgling sector – supermarket media – has… Continue reading Feature: It Pays For Brands To Shop Around
People who use the internet at work spend more time and money online than those who access the web from home, AdAge reports. A new survey released by Avenue A, a Seattle based advertising and media agency, reveals that internet media consumption is 22% higher among work users than for home-only users. Of those surveyed,… Continue reading Work Internet Users Are Biggest Spenders, Study Finds
Interactive ad agency OMDtvi is set to launch its second campaign for make-up brand Rimmel following the success of the first campaign, which Sky claimed was the most successful in its history (see Interactive Ad Scores On Sky).The interactive activity, for Rimmel’s new Double Act foundation, will be based on sampling to build a database… Continue reading OMDtvi Gets Interactive With New Rimmel Campaign
With Christmas exactly three months away, online retailers are turning their attention to the festive season and the Interactive Media in Retail Group (IMRG) has sought to convince the public that internet shopping is cheap, hassle-free and above all secure. It is estimated that more than 10 million people in the UK will shop online… Continue reading UK Industry Group Predicts Online Christmas Bonanza
The ASA has upheld complaints against a poster ad for Robinsons soft drinks, which depicted young children drinking Robinsons juices under water.The poster, which appeared in sports and leisure centres throughout the country, carried the slogan “new thinking new drinking”.A member of the public objected to the advert on the grounds that it was irresponsible,… Continue reading ASA Upholds Complaint Against Robinsons
Gradually improving trading figures are expected from the UK radio sector, even though there may be no significant recovery just yet, according to analysts at Merrill Lynch. Trading figures from GWR and Capital Radio are to be released tomorrow and are predicted to reveal improving growth (or lessening decline), mainly due to more easy comparisons… Continue reading Insight Analysis: UK Radio Sector Update
ITV has retained the rights to broadcast the UEFA Champion League matches under a new deal covering the 2003 to 2006 seasons.The decision follows speculation that the BBC was planning to screen sponsors’ logos in an attempt to strengthen its bid to secure the rights to the matches, a rumour that the BBC has subsequently… Continue reading ITV Retains Champions League Rights
Last week the BBC finally got the go-ahead to launch its new digital youth-entertainment channel, BBC3. The commercial sector has welcomed the stringent conditions that will be imposed on the channel and is calling for them to be enforced by proposed single communications regulator, Ofcom. Ian Twinn, ISBA’s director of public affairs, explains…It was no… Continue reading NewsLine Column: Ofcom’s Role In Limiting The Damage Of BBC3
Chief executive of Trinity Mirror, Philip Graf, has announced his decision to leave the company next summer. Graf was appointed chief executive of Trinity Mirror in September 1999 and has been influential in reorganising and developing the company following the merger of Trinity and Mirror Group. The company’s board has appointed a subcommittee, chaired by… Continue reading Chief Executive Steps Down At Trinity Mirror
The ITC has released its cable TV statistics for the second quarter of 2002, showing that the total number of cable TV subscriptions has fallen by 5.5% year on year to 3.44 million, down from 3.64 million in the same period the previous year.During the first quarter of 2002, 74,000 consumers cancelled subscriptions to cable… Continue reading ITC Cable Statistics Show Continued Decline
