The ITC has announced it is to support the BBC’s preferred method of transmission for its free-to air digital terrestrial television service, Freeview.The ITC is amending its technical standards to favour fewer channels and better quality, in a move which could antagonise commercial broadcasters, who fear the reduced number of channels could lead to the… Continue reading ITC Set To Back Fewer Channels On Freeview
Still flushed from the success of Heat magazine, Emap has invested £10 million in the launch of new celebrity women’s weekly title, Closer (see Emap Promotes Closer With Give-AwayThe special free preview issue leads with a feature of Catherine Zeta-Jones and how “she always puts her husband Michael first.” Then in her welcome letter, editor… Continue reading First Issue Review: Closer
The popularity of direct mail remains unaffected by the growth of email and web-based marketing, according to a major survey carried out by the Direct Mail Information Service (DMIS).The study, which examined 100 of the UK’s top advertisers, shows that just 7% of companies say they have replaced direct mail with web-based marketing. 61% of… Continue reading Direct Mail Remains Unaffected By Web-Based Marketing
Chairman of Cordiant Communications, Charlie Scott, has stepped down after 13 years with the advertising group.His departure comes just weeks after chief executive, Michael Bungey, announced his intention to leave the company in March next year to be replaced by David Hearn, currently chairman and CEO of the company’s US ad network, Bates World-wide (see… Continue reading Cordiant Chairman Follows Bungey And Jumps Ship
US politicians have unveiled a bill which proposes switching off the country’s analogue television signal by the end of 2006, removing the current minimum penetration requirement of 85%. The bill has been put forward by the House Energy and Commerce Committee chairman and Republican representative, Billy Tauzin. “It is intended to illicit discussion on what… Continue reading US Politicians Push For 2006 Analogue TV Switch-Off
ITV2 gained the biggest non-terrestrial football audience of the season last night for the Manchester United versus Maccabi Haifa game.Between 7.45pm and 9.30pm the UEFA Champions League game attracted an average of 1.9 million viewers, which equates to a 19.4% audience share. According to ITV, this is a bigger audience than any game featured across… Continue reading ITV2 Scores With Manchester United Coverage
November’s issue of IPC’s glossy women’s monthly, Marie Claire, is to be the biggest in the magazine’s 14-year history, with 460 pages.The bumper edition of the title will be available at newsstands from 4 October with a cover featuring Friends star Courtney Cox. The special celebrity-focused issue, which according to IPC has already generated record… Continue reading Marie Claire Goes Large With Bumper November Issue
London Taxi Promotions is rebranding as Taxi Promotions in a bid to reflect its increasing national capability.The company, which launched seven years ago, recently expanded with a subsidiary in Manchester, Birmingham, Liverpool, Manchester and Glasgow. Taxi Promotions’ managing director, Asher Moses, said: “We’ve expanded nationally in direct response to client requirements and if a client… Continue reading LTP Rebrands To Reflect National Offering
Chairman of Cordiant Communications, Charlie Scott, has stepped down after 13 years with the advertising group. His departure comes just weeks after chief executive, Michael Bungey, announced his intention to leave the company in March next year to be replaced by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide… Continue reading Cordiant Chairman Follows Bungey And Jumps Ship
The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning. Unveiling the group’s first half results, which saw revenues pretty much flat year on year, de Pouzilhac said that the market actually deteriorated between… Continue reading Havas Sees A Deteriorating First Half
