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Total offline advertising spend in the US is forecast to grow by 2.3% in 2002, rising to 5.2% in 2003, according to the latest figures from Jupiter Research. Between 2002 and 2007, total offline spend will rise by 4.4%, say the long-term forecasts. US OFFLINE ADVERTISING FORECASTS ($ BILLION)             … Continue reading Long-Term US Offline Advertising Forecasts From Jupiter Research

A new report from the Online Publishers Association (OPA) has established that there is a link between media site affinity and positive predisposition toward the advertisements displayed on preferred sites. The study, carried out in association with Millward Brown IntelliQuest and comScore, was based on a survey of almost 5,000 visitors to twenty popular US… Continue reading Internet Users Well Disposed To Ads On Favourite Sites

Despite the fact that mobile internet technology is advancing rapidly, it appears that US consumers do not share the enthusiasm of operators and handset manufacturers. In a survey carried out by The Yankee Group, 82% of those questioned said they did not use wireless data/internet services. Nearly half of those respondents claimed that they did… Continue reading American Public Resists Lure Of Mobile Surfing

Media Stocks were seen under pressure on Wednesday, following the London equity market moving downwards on concerns surrounding the domestic economy and news of further creative accounting in the US.Investors will be digesting the news that AOL overstated its online advertising growth by almost $200 million before closing its $106 billion merger with Time Warner.BSkyB… Continue reading Sharewatch

The tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London are now available to subscribers in Radio reports.The following stations are reporting with new survey periods: Kix 96 and 107.4 The Quay will now report yearly; Key 103 (Manchester) and… Continue reading RAJAR Results Q3 2002 – Local Commercial Stations

Freeserve has extended its deal with Thomas Cook in a move that will see travel promotions run on the website until the end of November.The promotion, which is featured in a sponsored button on the ISP’s Travel Channel, has been available throughout the summer. The campaign will be further supported by adverts throughout the Freeserve… Continue reading Freeserve Extends Thomas Cook Sponsorship Deal

Research commissioned by online ad agency, DoubleClick, has claimed that permission-based email has a significant effect on both online and offline purchasing.Results from the third annual consumer email study show that 78% of online shoppers have made a purchase after receiving a promotional email. Of those surveyed, 33% claimed to have clicked through an email… Continue reading Research Claims Permission-Based Email Drives Sales

Chrysalis-owned London based radio station, Heart 106.2, is launching an SMS service giving third party advertisers access to its youth audience.The Heart 106.2 Texters Club launches today with an on air promotion inviting listeners to register with the opt-in database by sending an SMS message to a special hotline. In return entrants will be entered… Continue reading Heart Launches New SMS Service For Advertisers

RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, bringing its weekly reach to… Continue reading RAJAR Results Q3 2002 – London Stations

The RAJAR listening figures for the third quarter of 2002 show that, period on period, there has been little movement in terms of share. All BBC saw its share of listening remain unchanged at 52.6%, whilst All Commercial radio saw a slight 0.2% points drop to 45.3%, meaning that the BBC retains is edge for… Continue reading RAJAR Results Q3 2002 – Overall Summary