The publishing assets of SMG, which were put up for sale earlier this month, have attracted considerable interest from the UK’s prominent newspaper groups but many analysts believe that the company’s valuation is excessive given current market conditions.SMG has decided to concentrate its attention on television and radio advertising and is looking to reduce debts… Continue reading Publishing Giants To Compete For SMG Titles
Internet search engine Google has launched a new cost-per-click advertising service called AdWords.The service allows advertisers to buy search terms that are closely related to their products. When a user types in the sponsored keyword a link to the advertiser’s website appears alongside a list of specially selected search terms.The product, which is available in… Continue reading Google Enters Cost-Per-Click Market
The BBC has today announced the launch of BBC7, a new digital talk-radio station for adults and children.The new station, which is due to go on air within the next few months, will feature comedy, drama and book readings. It will also broadcast a daily children’s show, called Big Toe Radio Show, which from 4pm… Continue reading BBC Launches New Digital Talk Radio Station
GWR’s sales house, Opus, has poached Daniel Cohen from rival radio group Chrysalis to head its newly restructured marketing operation.Cohen will oversee the local and national marketing teams, which have recently been merged into a single London-based operation. The restructure is designed to enable Opus to represent its brands more efficiently and Cohen will work… Continue reading Opus Poaches Cohen To Head Sales Team
MSN has announced a personnel shake-up to complement the expansion of its digital marketing and subscriptions business.The initiative will see Philippa Snare promoted to the newly created role of UK business manager and Michael Steckler become sales manager. There will also be two additions to the MSN UK sales planning team and the position of… Continue reading MSN Expands Digital Marketing Business
Former Channel 4 boss, Michael Jackson, is being tipped as the prime candidate for the chief executive position at ITV.According to press reports, Jackson, who is currently the head of USA Networks, has signalled his interest in holding discussions with ITV bosses and could enter the running for the position left open following the departure… Continue reading Michael Jackson Tipped For ITV’s Top Job
Outdoor advertising contractor, Maiden Group, said that sales declined by 5.1% in the six months to 30 June 2002, pushing the group into the red.Pre-tax loss for the period was £2.3 million, down from the £2.2 million profit of the same period last year.However, things are starting pick-up, with a ‘slow but steady’ improvement in… Continue reading Maiden Pushed Into Red By Tough First Half
Until now, advertisers have been reluctant to exploit the medium of interactive television but a new paper from Billetts, the advertising and marketing consultancy, puts the onus on the broadcasting industry to change the status quo. The report acknowledges that television in the UK is experiencing seismic changes and digital technology has given viewers access… Continue reading Jury Still Out On Interactive Advertising
GWR’s sales house Opus has been awarded the contract to sell advertising across Vibe FM and Galaxy 101 following the recent joint venture deal between GWR and Scottish Radio Holdings.The newly created Vibe Radio Services, which is 52% owned by Scottish Radio Holdings and 49% owned by GWR, yesterday acquired Galaxy 101 from Chrysalis Radio… Continue reading Opus Secures Galaxy 101 Sales Contract
Granada has secured Norwich Union Direct as sponsor of the weather reports on its ITV News Channel.The deal, which begins at the end of this month, will also coincide with the re-branding of ITN News, which is to be renamed ITV News Channel.The sponsorship will be included in the twice hourly news bulletins and four… Continue reading Granada Secures Sponsorship For ITV News Channel
