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The consensus of a number of recent key advertising forecasts puts 2002 global growth at -0.5%, rising to 2.8% in 2003. These figures are compiled from an average of the most recent forecasts from Lehman Brothers, Zenith Optimedia, Aegis and Merrill Lynch. The consensus for European growth is -2.5% this year and 2.4% in 2003.… Continue reading Insight Analysis: Global And Regional Advertising Forecasts Comparisons

Premium brands should invest more in advertising during a recession rather than cut their marketing budgets, according to new research carried out for the Economics Committee of the Advertising Association.The ‘True Cost of Cutting Adspend’ study, which looks at leading grocery brands in three recessions during 1970 and 2001, shows that the most successful brands… Continue reading Top Brands Should Up Ad-Spend To Counteract Recession

The cost of high-speed internet access is prohibitive and a big turn-off for a majority of users in the US, claims a new report from the Office of Technology Policy (OTP). Although the service is now available in most parts of the country, only one in ten of those with internet access uses a broadband… Continue reading Broadband Too Expensive In The US, Says Report

Strong consumer magazine sales at Emap have helped offset weaker trading in the radio market in the last six months, the group reported in a trading statement this morning. This is in line with earlier indications reported on MediaTelINSIGHT.Total revenues at Emap will rise by 5% in the six months to 30 September (2% on… Continue reading Emap Remains Resilient in Tough Markets

Seven in ten mobile phone users find text message advertising too intrusive, according to a new survey from BMRB. The research showed that 36% of mobile phone users remembered receiving an SMS ad from their mobile phone operator in the preceding four weeks. Of these, around 13% claimed to have received text message ads that… Continue reading Most Mobile Phone Users Find SMS Ads Intrusive, Says Report

70% of mobile phone users find text message advertising too intrusive, according to a new survey from BMRB.The latest round of ‘bytesize’ research shows that 36% of mobile phone users remember receiving an SMS ad from their mobile phone operator in the preceding four weeks. Of these, around 13% claim to have received text message… Continue reading 70% of Mobile Phone Users Find SMS Ads Intrusive

At a time when investor confidence in the high-tech sector would appear to be at an all time low, the wireless LAN (WLAN) industry is bucking the trend and worldwide shipments are set to increase by 73% this year, according to a new report from Gartner Dataquest. The technology research group calculates that revenue from… Continue reading Gartner Predicts Bright Future for WLAN Dealers

Sky is to re-launch its monthly magazine for Sky digital customers, re-naming the title Sky The Magazine.The re-vamped title, which is published by John Brown Citrus, will launch at the end of this month. The magazine aims to compete with newsstand titles and will contain more features and editorial. It will also feature comprehensive television… Continue reading Sky Relaunches Customer Magazine

Chief executive of Trinity Mirror, Philip Graf, has announced his decision to leave the company next summer.Graf was appointed chief executive of Trinity Mirror in September 1999 and has been influential in reorganising and developing the company following the merger of Trinity plc and Mirror Group plc.Commenting on his decision, Graf said: “After ten years… Continue reading Graf To Step Down As Chief Executive Of Trinity Mirror

Cinema admissions for August 2002 totalled 15.9 million, down 2.2 million on the same period the previous year, according to the latest figures from the Cinema Advertising Association (CAA).Despite this seasonal dip, August was a summer of sequels and the January to August 2002 period was up 16% year-on-year. Men In Black 2 took £4.8m… Continue reading August Cinema Admissions Out In The Cold