Mobile phone operators who ploughed millions of pounds into third generation investments will not see a return on their outlay for about twelve years, according to a sobering report from Forrester Research. In a survey, nine out of ten senior executives at European 3G licence holders expressed confidence that the technology, which features audio, video… Continue reading 3G Operators Face Long Wait For Profits
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One in four households will not be able to receive digital terrestrial television (DTT) when the BBC launches its new Freeview service later this month. The BBC, which is launching the service in conjunction with BSkyB and Crown Castle, said that universal coverage will only be possible when the signal is strengthened in four years… Continue reading One In Four Households Will Not Receive Freeview
Media Stocks were seen under pressure on Thursday, as London equity markets were knocked by Wall Street’s retreat following a flurry of profit warnings.Disappointing retail data and more negative news in the financial sector also weighed on the media sector.On the corporate newsfront, Pearson was seen in focus after chief executive, Dame Marjorie Scardino, reportedly… Continue reading Sharewatch
Hachette Filipacchi has confirmed plans to launch its women’s glossy magazine, Red, internationally.The move comes after Hachette won control of the title, which was a joint venture with Emap, after a closed bidding process with the rival publisher (see Emap Loses Fight For Red).A spokesperson for Hachette confirmed: “The potential to launch internationally was a… Continue reading Hachette Plans International Launch For Red
One in four households will not be able to receive digital terrestrial television (DTT) when the BBC launches its new Freeview service later this month (see Freeview Digital Service Will Launch This Month).The BBC, which is launching the service in conjunction with BSkyB and Crown Castle, said that universal coverage will only be possible when… Continue reading One In Four Households Will Not Receive New DTT Service
Carlton Broadcasting has announced the appointment of Coleena Reid as managing director of its London operations.Reid, who will continue her existing role as controller of broadcasting for the group, will replace Colin Stanbridge who is leaving later this month to become chief executive of the London Chamber of Commerce.Prior to joining Carlton Television as controller… Continue reading Carlton Broadcasting Announces New Managing Director
GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 and around Fantasy Evening Concerts… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week.According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1% last… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term
Real Radio has announced it is to launch a £1 million ad campaign to promote its stations in Wales, Yorkshire and Scotland.The adverts, which will run on HTV, Yorkshire television and on Channel 4 in Scotland, will be customed for each region and will be supported by heavy-weight poster activity. The campaign has been designed… Continue reading Real Radio Launches Major TV Ad Campaign
BBC Magazines has secured a six figure advertising deal with Suzuki through its recently formed Key Customer Group.The deal, which runs throughout October, will include advertorials in Radio Times, Eve, Good Homes, Gardener’s World and Good Food magazine offering readers the chance to win a Mark Warner Holiday or one of 4,000 comedy DVDs from… Continue reading BBC Magazines Secures Six Figure Deal With Suzuki
