Audience viewing data for multichannel platforms has been broken down into regional figures for the first time, thanks to a new application from digital TV agency, Guerillascope.Using existing BARB data, the company has created a tool which analyses audience figures so that advertisers and media owners can identify the geographical location of people watching digital… Continue reading Guerillascope Lets Agencies Into Digital Homes
Carlton and Granada could re-open merger talks within the next few weeks following speculation that Carlton chief executive, Gerry Murphy, is leaving the company. According to a report in today’s Guardian, Granada chairman, Charles Allen, is expected to push for the consolidation of the two ITV companies if Murphy leaves to take the top job… Continue reading Carlton And Granada Merger Talks Could Be Back On
Express Newspapers owner, Richard Desmond, is considering a bid for Virgin Radio, according to a report in yesterday’s Observer newspaper. It is understood that Desmond has discussed the possible acquisition with the Board of his company, Northern & Shell (N&S), although a bid is not thought to be imminent. Analysts believe that N&S might lack… Continue reading Richard Desmond Eyes Virgin Radio, Say Reports
Week on week analysis of the media sector reflects another turbulent week of trading as corporate profit woes, weakness in the financial sector and geostrategic concerns continue to weigh.On the corporate newsfront, Carlton was seen in focus after news that chief executive, Gerry Murphy, is close to landing the top job at DIY group, Kingfisher.… Continue reading Sharewatch
The BBC is going ahead with the launch of its flagship digital terrestrial channel, UK History, despite complaints from commercial broadcasters.The channel, which is part of a joint venture with Flextech, is due to launch on the BBC’s Freeview platform later this month (see Freeview Digital Service Will Launch This Month). However, US competitor, The… Continue reading BBC Faces Backlash Over UK History Channel
Last Thursday night, at the illustrious Hippodrome nightclub in London’s Leicester Square, MediaTel joined forces with Virtue TV to enter the NABS/Virgin Radio Battle Of The Bands competition.Established funk-rock band, Trash Alley, were joined by their newest recruits, the Alley Cats. It was all very rock-and-roll with a dressing room overlooking Soho’s side streets complete… Continue reading MediaTel Group Vamps It Up For Battle Of The Bands
Search targeted marketing company, BTLookSmart, has announced a series of advertising deals with online real-estate companies Assertahome, Fish4homes, Smart Estates and Primelocation.com.The deals will see the sites employ BTLookSmart’s search targeted marketing services to attract people browsing online for properties to buy or rent. The service runs through MSN, BT Openworld, Tiscali, NTL Home, UK… Continue reading BTLookSmart Lands Estate Agent Deals
Mobile marketing group BWB has launched a new text messaging facility, called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Launches New Text System
Associated Newspapers’ Evening Standard is launching what it claims to be a revolutionary new SMS ad response mechanism.The paper will run a full-page ad on 8 October promoting the service and offering readers the chance to register their name, address and mobile number. These details will then be incorporated into a database allowing readers to… Continue reading Evening Standard Launches SMS Ad Response System
