ITV is asking the BBC to reorganise its schedules to prevent a clash between two of this autumn’s biggest dramas.In an attempt to protect potential advertising revenue, ITV has taken the “unusual step” of announcing that its re-make of the Russian classic Dr Zhivago will be shown in the key Sunday night slot on 24… Continue reading ITV Asks BBC To Avoid Autumn Drama Clash
Interactive solutions consultancy Purple Lizard has launched an off-the-shelf application to make it easier for advertisers and TV production companies to create interactive content.According to Purple Lizard, the Interact Server reduces the cost of implementing interactive content, whilst improving control and flexibility of the services available. It can be purchased off-the-shelf or leased through the… Continue reading New Technology To Make Interactive Content More Viable
Real Radio has appointed Manchester-based advertising agency Clear Marketing Communications to create consumer led marketing campaigns for its group of stations.The agency, which secured the contract following a competitive pitch, will devise a new television advertising campaign to promote the group’s stations in Yorkshire, Scotland and South Wales. The TV campaign will run in the… Continue reading Real Radio Selects New Ad Agency For TV Push
Cordiant Communications chief executive, Michael Bungey, is expected to announce on Friday, along with the group’s financial results, that he will leave the company, according to further speculation in the broadsheet press. It has been rumoured for some time now that Bungey will step down from his role at the top of the global marketing… Continue reading Bungey Expected To Leave Cordiant Comms
Are we to experience a double-dip or a return to growth? This is one of the key questions that has been posed by market analysts over the last month. The spectre of a second economic dip was raised after recent worries over corporate profitability and a waning consumer confidence have rocked the markets, particularly in… Continue reading Insight Analysis: Media Healthcheck – August 2002
IPC has strengthened the editorial team at its glossy fashion monthly InStyle with the appointment of Tammy Butt as deputy editor and Tamasin Doe as fashion director.The appointments are likely to be seen as an attempt by the title, which launched last February, to strengthen its position in the women’s monthly market after seeing a… Continue reading InStyle Boosts Editorial Team With New Appointments
Telewest Communications, the UK cable operator, has extended its high-speed Blueyonder internet service to Devon and Cornwall, offering the south west of England broadband access to the web. Telewest’s broadband coverage now reaches a number of regions across the length of England and parts of Scotland. In many of Telewest’s coverage gaps, rival group NTL… Continue reading Telewest Brings Broadband Internet To South-West England
Week on week analysis shows that the best performance in last week’s media market came from Maiden Group, which was seen up 2.02%.Carlton and Granada remained in focus after reports the ITC has asked the groups to clarify plans for closer co-operation in marketing and programme commissioning. Granada, the sector’s biggest loser week on week,… Continue reading Sharewatch
The MRG XI completed a 2-1 victory in the annual cricket challenge series against BMRB by wrapping up the third and final game with an 11 run victory that was ultimately more comfortable than it might sound.Satisfyingly both sides went into the deciding game with strong line-ups, and the scoring was notably lower than normal… Continue reading MRG Team Keeps It Tight When It Really Counts
Smirnoff is making its first move into programme sponsorship, teaming up with the Channel 4 show ‘Faking It’.The new series begins in September and ten new episodes will follow, running through to early December.Dan Johns, communications planning director of the Smirnoff account at Carat, said: “Both ‘Faking It’ and Smirnoff have the same target audience.… Continue reading Smirnoff Sponsors Channel 4 Show
