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Revenues from advertising on interactive television will increase by an average annual rate of 114% in the US over the next three years, according to TRACE strategies, a Boston-based research firm. In a report issued this week, TRACE projects that interactive TV advertising will be worth $2.1 billion in 2005, equivalent to 6.3% of total… Continue reading Interactive TV To Strike It Rich Stateside

Capital Radio has appointed former BBC Radio Two marketer, Kelsey Offord, as head of strategic radio for Capital FM Network.Offord, who took up the position earlier this month, will report to Capital FM’s managing director Andrea Vidler and will be responsible for all above-the-line activity for Capital stations.According to RAJAR data for the three months… Continue reading Capital Appoints New Head Of Strategic Radio

The BBC is to step up pressure on its commercial rivals by increasing its programming budget by £180m over the next year, the corporation’s annual report has revealed.The report, published today, shows that the BBC spent an extra £270m on programming during 2001, with BBC1 overtaking ITV in the annual ratings (see BBC Claims Ratings… Continue reading BBC To Increase Programming Investment

Attic Futura has poached Sue Asbury from Natmags, where she was PR manager for the Young Women’s group, replacing Lorraine Pearson, who left earlier this year, as PR manager for the Attic Futura portfolio.Attic Futura managing director Vivien Cotterill, to whom Asbury will report, said: “The youth magazine market is currently more competitive than ever… Continue reading Attic Futura Poaches Natmags PR

Culture Secretary, Tessa Jowell, has defended the Government’s decision to allow non-European companies to invest in the UK media sector, announcing that “Britain is open for businesses.”Speaking at the Westminster Media Forum earlier today, Jowell said that the proposal to abolish the rules preventing the non-European ownership of some British broadcasting assets (see She said… Continue reading Jowell Declares Britain Is Open For Business

The Lord Chancellor has given his backing to a Newspaper Society initiative to promote openness from public authorities ahead of the Freedom of Information Act 2000, which comes into force over the next two and a half years.Regional newspaper editors are writing to public authorities across the country to encourage them to work together. Public… Continue reading Local Press To Encourage Public “Right To Know”

Recent research may suggest that official sponsors won out over “ambush” marketers in terms of public association during the World Cup (see Ambush Marketers Did Not Steal World Cup), but in terms of newspaper coverage it was an “unofficial” ad campaign for Nike that won after all.Propeller Communications’ Ads That Make News Survey for the… Continue reading Nike Comes Out On Top Among Ads That Make News

Advertising revenues at the New York Times Company (NYTC) newspapers fell by 0.9% in June and by 2.1% for the whole of the second quarter, the company announced yesterday. Whilst the slump continues at the US newspaper group, the rate of decline is now falling. NYTC’s Q2 figures are much better than Dow Jones’ –… Continue reading Ad Decline Thrashes NYT Co Profits

Shareholder pressure has finally forced the resignation of Deutsche Telekom’s chief executive, Dr Ron Sommer. The German government, which has a 43% stake in the company, initially put the heat on Summer after a spending spree resulted in debts of E67 million. Dr Sommer announced his decision at a meeting of the company’s supervisory board… Continue reading Deutsche Telekom Chief Exits The Fray

The ASA has rejected complaints against a text message ad for O2’s chat and dating service despite claims that it encouraged young people to engage in phone conversations with strangers.The advertisers denied the claims and argued that a number of controls had been put in place to prevent the text chat room service from being… Continue reading ASA Clears O2 Text Message Ad