Yesterday proved to be a more positive day for media companies after what was a disappointing start to the week (see Sharewatch). BSkyB was among the best media performers in yesterday’s market, with shares rising 4.32% to close at £5,68. Chrysalis also saw some positive movement with stock improving 2.24% to finish at £1.72, an… Continue reading Sharewatch
A comparison of the latest global and regional advertising forecasts is shown here, along with previous data. Most regions have been revised upwards in the latest set of figures, in line with a gradually improving advertising marketplace. Advertising Forecasts Comparisons Area 2001A Previous 2002F … Continue reading Global And Regional Advertising Growth Forecast Comparisons
Tess Macleod-Smith is to take on the role of publishing director for Natmag’s Luxury Publishing Group. She will replace president Terry Mansfield, who has been covering maternity leave for Liz Kershaw. Kershaw has since returned to a newly created role of executive group publisher of Good Housekeeping and Country Living.MacLeod-Smith formerly commercial director for the… Continue reading New Publishing Director For Natmags Luxury Group
Television is set to lead the way in the UK advertising market’s recovery in 2002, with a growth of 2.5% forecast by Zenith Media. Newspapers are expected to be weak this year, dragged down by a poor national market. In 2003, radio is predicted to be the strongest medium, posting a 4.5% growth. Zenith Media… Continue reading TV To Lead UK Ad Recovery In 2002, Say Zenith Media Forecasts
NTL has appointed former managing director of NTL Australia, Tom Bennie, to head up its broadcast business in the UK.As UK managing director of NTL Broadcast, Bennie will report to the division’s chairman Peter Douglas. He will be responsible for media and wireless solutions, operations and development projects and will also oversee the provision of… Continue reading NTL Selects New MD for UK Broadcasting Business
Consumer spending on US retail websites has increased by 41% in the last year, according to the latest data from comScore Media Metrix. Online sales for the second quarter of 2002 totalled $17.5 billion, of which travel sites accounted for $7.8 billion. The online travel market is predicted to be worth $64 billion by 2007… Continue reading US Online Spending Up And Away
Oftel has ordered BT to cut the wholesale price of the unmetered internet access package that it sells to telecoms operators.Following a review of the volume of unmetered traffic over BT’s network since the launch its wholesale internet access service two years ago, the communications regulator has concluded that BT must reduce its prices by… Continue reading Oftel Orders BT To Cut Price Of Wholesale Internet Access
UK advertising will grow by 2.3% in the second quarter of this year, dropping to 2.1% in Q3 and rising to 4.6% in Q4, according to the latest, revised forecasts from the Advertising Association.The new forecasts are more positive than the previous set, published in March, which had predicted a 0.5% increase in Q2, followed… Continue reading AA Revises Forecasts Up In Light Of Improving Climate
Lycos UK has appointed mobile media company Enpocket to handle its mobile marketing and wireless media activity.The deal will see Enpocket run permission-based targeting of Lycos’ 1.2 million-strong mobile user base and will present marketers with the opportunity to launch pan-European wireless campaigns across the Lycos Europe network.Commercial head of Lycos UK, Juliette Sherwood, said:… Continue reading Lycos Awards Mobile Marketing Account To Enpocket
The RAB has launched an initiative to encourage radio listeners to vote for their favourite radio ads online.The Listener’s Radio Choice campaign is part of a move to generate evidence into which specific radio ads are regarded as the most entertaining. Accessible through the websites of various radio stations, listeners will be presented with an… Continue reading Listeners To Vote For Their Favourite Radio Ads Online
