ISBA has expressed concern that Carlton and Granada’s decision to combine parts of their marketing operations could represent an attempt to “merge by stealth.”Carlton’s chief executive, Gerry Murphy, revealed in an interview in yesterday’s Financial Times that the two ITV companies are planning to merge parts of their back-office operations in an attempt to win… Continue reading ISBA Voices Concern Over Stealth ITV Merger
ABC results for the six-months ending June 2002 reveal a relatively lacklustre performance for Attic Futura’s TV Hits magazine, which saw circulation decline by 18.4% year on year (see ABC Jan-Jun 2002 Teenage Titles). Figures from Nielsen Media Research show that the title also experienced the sector’s largest drop in the number of adverts within… Continue reading ABC Follow Up Report: Adverts In Teenage Titles
A new online advert for Lynx deodorant will use a device that ensures surfers will only see it once during a session on the internet.Web agency, Zentropy Partners, which organised the campaign, is using the device to ensure that internet users are not over-exposed to pop-up ads. Charlotte Bottisge, from Zenthropy, said: “Limiting the number… Continue reading New Technology To Prevent Over-Exposure To Pop-Up Ads
Pre-tax profits at global advertising network, WPP, fell by almost 30% in the six months to 30 June 2002, the company announced this morning. Turnover fell by 2.0% to £8.8 billion, following a very tough period for the advertising industry.What is more worrying for the industry is that WPP, which is something of a barometer… Continue reading WPP Warns Of Little Ad Improvement This Year
ABC figures for the six-month period ending in June 2002 reveal another impressive performance for Emap’s Heat magazine, which saw circulation rise by 103.4% year on year (see ABC Jan-Jun 2002 Celebrity And TV Listings Magazines). Figures from Nieslen Media Research show that the title also managed to increase the number of ads within its… Continue reading ABC Follow-Up Report: Adverts In Celebrity/TV Listings Magazines
The struggling media group Vivendi Universal is considering spinning off its US entertainment business in a deal involving John Malone’s Liberty Media, according to press reports today. The Wall Street Journal claimed that Liberty is planning to merge its Starz and Encore cable networks and interest in the Discovery Channel’s parent with Vivendi’s American entertainment… Continue reading Vivendi Mulls US Spin-Off With Liberty
Pre-tax profits at global advertising network, WPP, fell by almost 30% in the six months to 30 June 2002, the company announced this morning. Turnover fell by 2.0% to £8.8 billion, following a very tough period for the advertising industry. What is more worrying for the industry is that WPP, which is something of a… Continue reading WPP Warns Of Little Ad Improvement This Year
Carlton and Granada, the UK’s two major commercial television broadcasters, are to forge stronger links in a bid to win back advertisers and viewers and cut costs at a time of financial uncertainty. Competition rules do not currently allow for a full merger of the two companies but Gerry Murphy, the chief executive of Carlton,… Continue reading ITV Power Brokers Team Up To Stop The Rot
The head of troubled media corporation, Vivendi Universal has sought to reassure investors after heavy share price falls in the second half of last week. In an open letter to staff and shareholders, chief executive Jean-René Fourtou admitted that the company was in difficulty but claimed to have “identified a strategy for getting out of… Continue reading Vivendi Chief Attempts To Allay Debt Concerns
Week on week analysis shows that the best performance in last week’s media market came from Highbury House Communications, which saw a correction in share price after a 5.26% slump the previous week.Carlton, continued its downward trend, with a 23.56% drop week on week. According to press reports, Carlton and Granada are to combine large… Continue reading Sharewatch
