ShopFront Media has secured a three-month deal with four of Express Newspaper’s consumer titles.The new point-of-sale campaign will see the creation of 50 Adsites located in north London. The in-house design will feature the logo’s of the four publications; The Express The Sunday Express, the Daily Star and OK!.Julian Clogg, managing director of ShopFront Media,… Continue reading ShopFront Media Secures Express Titles Deal
Bigger headlines on bus adverts convey more effective brand messages, according to research carried out by Viacom Outdoor.The Project Iris study, which was undertaken to help advertisers understand what makes a successful bus advertising campaign, shows that bigger company logos are key in generating brand awareness. Primary colours were also found to create a more… Continue reading Research Shows Size Matters With Bus Ads
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005.iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that 90%… Continue reading Media Industry Not Up To Speed On iTV, Says Report
Emap’s Smash Hits magazine has secured a cross-promotional deal with Clarks Bootleg shoes to distribute 500,000 specially designed versions of the magazine in shoe shops across the country.Emap, which was selected a media partner for the promotion following a competitive pitch against undisclosed partners, has created the Smash Hits/Bootleg magazines to raise awareness of the… Continue reading Emap Bootlegs Smash Hits For Clarks
Future Publishing has announced plans to extend its Metal Hammer brand with the launch of a hard-back reference guide to heavy metal music.The Book Of Metal will launch on 1 September as the “definitive encyclopaedia of all things metal”. Written by Metal Hammer‘s editor, Chris Ingham, the spin-off title features some of the genre’s most… Continue reading Future Extends Metal Hammer Brand With Spin-Off
US advertising expenditure increased by 1.4% last month but total expenditure for the first five months of the year was still down on the 2001 level, according to the latest figures from CMR. Adspend in May totalled $902 billion bringing the cumulative total for the year to $4029 billion. This represented a 1.2% fall on… Continue reading CMR Proclaims Healthy Adspend Growth
Total US magazine advertising revenue for July increased by 8.6% year on year, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). Ad pages for July totalled 15,125, up 0.5% from last year. In the calendar year to date, ad revenue closed at $8.8 billion, a decline of 0.3%… Continue reading US Mags Revenue Rise In July Supports ‘Cautious Optimism’
Cable subscription revenues are set to escalate in the next few years, according to a new report by New York-based research firm Allied Business Intelligence. The research predicts that video-on-demand (VOD) will experience annual growth of 79% between now and 2007 and enable US cable revenue to surge from $36.1 billion to $67 billion. ABI… Continue reading US Cable Revenues To Hit $67 Billion By 2007
At the beginning of the year MediaTelINSIGHT took a look at the problems facing the much-touted interactive television (iTV) market (see Insight Analysis: The Struggle For Interactive Television). The analysis highlighted a number of key issues that the sector faces and which, in combination, are responsible for the slow start which iTV has experienced in… Continue reading Insight Analysis: Interactive TV Outlook – August 02
Online retail, or e-tail, is going from strength to strength around the world, according to a new report from business advisory firm KPMG and the Oxford Institute of Retail Management (OXIRM). The groups’ Loyalty4Profit research programme shows that the e-tailing sector is confident and is predicting further growth and expansion. The research says that web… Continue reading ‘E-tail’ Is Going From Strength To Strength, Says Research
