More people tuned in to the repeat of Channel 4’s spoof Brass Eye documentary on paedophilia last night than watched it the first time around.The repeat of the controversial satire, which was shown at 10:30pm yesterday, attracted an average audience of 1.5 million and achieved a 10.1% share of viewing. This compares with 1.3 million… Continue reading 1.5 Million Tune Into Brass Eye Repeat
Below are the latest business to business (B2B) ecommerce sales forecasts from Gartner, as reported by ElectricNews. B2B Ecommerce Sales Forecasts ($ billion) 2002 2005 Europe 500 2,300 Global 1,930 8,530 Source: Gartner, May 2002
Freeserve is launching a multimillion-pound marketing campaign to drive uptake of its new high-speed internet access product.The cross-media campaign, which launches tomorrow, will be led by a major new TV ad that will appear in heavy rotation across terrestrial and major satellite channels. The ad, created by M&C Saatchi, draws on the success of Freeserve’s… Continue reading Freeserve Unveils Broadband Campaign
The global IT market has hit the bottom and is poised for recovery in 2002, according to a new report from IDC. The rebound is attributed to strengthening economic conditions in the United States. However, IDC warns that IT spending growth will remain ‘muted’ by comparison with previous years’ figures before staging a ‘full recovery’… Continue reading IT Market Poised For Recovery, Says IDC
BSkyB yesterday afternoon exercised its put option with respect to its 22% stake in KirchPayTV in a move that is likely to be the final nail in the coffin for the heavily-indebted media group Kirch.Sky’s put option gives it the right to have its 22% stake bought back by Kirch and this is what was… Continue reading BSkyB’s 22% Put Option Set To Force Kirch Collapse
eMarketer reports that, according to the 2002 Email Marketing Factbook from Opt-in News , 50% of consumers questioned said that they would be likely to take advantage of products or services from opt-in marketing emails compared with 37% who said the same regarding email newsletters and 13% who favoured direct mail. In terms of formats,… Continue reading Net Users Prefer Text Ads, Marketers Favour HTML
The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal. Overall circulation for national titles was up just 0.6% compared with the previous month.The best performers in this analysis were titles seen as failing in… Continue reading ABC National Newspaper Round-Up – April 2002
Europeans will send nearly 17 billion mobile messages per month in 2007 according to Forrester Research. Growth in email and other forms of instant messaging will continue although revenue will fall as cheaper forms of messaging emerge. “The entry of instant messaging (IM) and email introduces the economics of the Web to the premiums of… Continue reading Europeans Will Send 17 Billion Mobile Messages Per Month In 2007
Viacom Outdoor has confirmed that its XTP cross-track projection system will not launch this year as expected.The launch of XTP system has already been put off twice due to a combination of safety issues and financial problems (see Viacom Outdoor Delays Launch of XTP), a delay which outdoor buying company Blade has estimated could cost… Continue reading XTP System Will Not Launch This Year
Viacom-Outdoor has secured five major brands to use its new Golden Jubilee bus advertising packages which launch in London this month.Each package consists of 10 gold Routemaster buses which have been specially commissioned to mark the Queen’s Golden Jubilee in June. Nestle’s Felix, Marks and Spencer, Mars Celebrations, Unilever’s Surf and Transport for London have… Continue reading Viacom Outdoor Secures Brands For Jubilee Packages
