The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion… Continue reading Evening Standard Goes Italian With Ad Deal
Publicis Groupe SA, joint owner of the Zenith Optimedia Group, yesterday reported consolidated revenues of E576 million for the first quarter of 2002, an increase of 4.6% over the E550 million reported for the same period in 2001. Taking into account constant exchange rates and identical unit reporting, revenues fell by 2.2% in Q1, slightly… Continue reading Publicis Revenues Up 4.6%, Beating Expectations
Microsoft’s Xbox online marketing campaign gained exposure among half a million internet users during March, helping games advertisers to reach 13.2% of the UK’s online population, according to the latest figures from NetValue.The campaign, which was launched to support the recently unveiled Xbox website www.playmore.com, accounted for around 25% of the total games advertising market… Continue reading XBox Online Ads Reach Half A Million In March
The explosion in choice for consumers has led to a greater need for “trust brands”, according to new research from the Henley Centre. The report also suggests that the community feel and commonality of content offered by radio means that levels of trust in the medium are high across most demographic groups.The research found that… Continue reading Research Identifies Radio As “Trusted Medium”
PublicisPublicis Groupe SA, joint owner of the Zenith Optimedia Group, yesterday reported consolidated revenues of E576 million for the first quarter of 2002, an increase of 4.6% over the E550 million reported for the same period in 2001. Taking into account constant exchange rates and identical unit reporting, revenues fell by 2.2% in Q1, slightly… Continue reading Publicis and News Corp Release Quarterly Results
Viacom-Outdoor has secured five major brands to use its new Golden Jubilee bus advertising packages which launch in London this month.Each package consists of 10 gold Routemaster buses which have been specially commissioned to mark the Queen’s Golden Jubilee in June. Nestle’s Felix, Marks and Spencer, Mars Celebrations, Unilever’s Surf and Transport for London have… Continue reading Viacom Outdoor Secures Brands For Jubilee Packages
Below are the latest business to business (B2B) ecommerce sales forecasts from Gartner, as reported by ElectricNews. B2B Ecommerce Sales Forecasts ($ billion) 2002 2005 Europe 500 2,300 Global 1,930 8,530 Source: Gartner, May 2002
BSkyB saw shares fall 4.48% yesterday to close at £6.82 following news that it faced a possible “satellite dish tax” (see Spectrum Tax Speculation Hits Sky Share Price) under plans announced in the Government’s draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules).Cable & Wireless also performed poorly yesterday with… Continue reading Sharewatch
The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal.The best performers in this analysis were titles seen as failing in the not-too-distant past. In percentage terms the biggest rise period on period was at… Continue reading ABC National Newspaper Round-Up – April 2002
The global IT market has hit the bottom and is poised for recovery in 2002, according to a new report from IDC. The rebound is attributed to strengthening economic conditions in the United States. However, IDC warns that IT spending growth will remain ‘muted’ by comparison with previous years’ figures before staging a ‘full recovery’… Continue reading IT Market Poised For Recovery, Says IDC
