Universal McCann has launched a new tool for use in the planning process which it claims can “cut through the clutter” and unveiled its new approach to media.Brian Jacobs, regional director of Universal McCann EMEA, explained the purpose of the new qualitative research programme, called “Brand Engage”, which talks to 13-70 year old consumers in… Continue reading Universal McCann Unveils New Approach
According to a recent report from The Strategis Group Strategis dataBank: Global Cellular/PCS & Next Generation Subscribers and Operators, the global wireless marketplace will grow by 19% in 2002. Next generation services launching around the world will drive growth and by 2007, Strategis believes that 63% of users will subscribe to these services. Growth will… Continue reading 1.7 Billion Mobile Subscribers Worldwide By 2007, Says Strategis
The controversy surrounding BARB’s new TV ratings system has deepened following speculation that the new audience research panel may not be up to its full strength of 5,200 viewers until May or June.BARB has issued a statement saying that panel, which should have gone live before the start of the new BARB contract on 1… Continue reading BARB Controversy Continues
BSkyB has announced that it is writing off its investment in KirchPayTV, amounting to just under £1bn. The group, which has announced its interim results this morning, has written down the value of its shareholding to nil, in the process pushing losses to £1.2bn.An analysis of today’s results from MediaTel Insight will be available on… Continue reading Sky Writes Off Kirch Billion
BSkyB gained 218,000 new digital satellite customers in the six months ended 31 December 2001, beating consensus expectations and taking the group’s customer base to 5.7 million.As well as a healthy growth in subscribers, the satellite broadcaster’s average revenue per user (ARPU) also rose, by 11% to £331. Overall revenues were up 22% to £1.3… Continue reading BSkyB Growth Beats Expectations
The number of UK households with access to the internet is growing but “considerable barriers” exist preventing certain demographic groups from getting connected, according to new research.Colin Shaddick, director at Continental Research, which conducted the study, said: “Home internet access has increased over the past year from 7.6 million homes to 9.3 million homes. But… Continue reading Blue Collar Workers And Over 65s Slow To Go Online
The BBC is unveiling an interactive gaming and information service to support its new CBeebies and CBBC digital channels which launch next week (see BBC Announces Kids Channels Launch).Each channel will get its own tailored content with CBeebies providing information to help the under fives achieve pre-school learning goals and CBBC catering for 6-12 year… Continue reading BBC Unveils New Interactive Service For Kids
Natmags is investing half a million pounds in revamping its young women’s health title Zest. The news comes as the consumer magazine industry prepares for next week’s ABC results for the second half of 2001.The last set of ABC results did not bring good news for the title, as its circulation total of 110,000 represented… Continue reading Health Mag Zest Given £0.5m Makeover
BSkyB put on 218,000 new digital satellite customers in the six months ended 31 December 2001, beating consensus expectations and taking the group’s customer base to 5.7 million. As well as a healthy growth in subscribers, the satellite broadcaster’s average revenue per user (ARPU) also rose, by 11% to £331. Overall revenues were up 22%… Continue reading BSkyB Growth Beats Expectations
BSkyB was the best performer in the media market and the highest climber in the FTSE yesterday. Shares rose 6.44% close at £7.02, ahead of the company’s figures due to be released today.ITV partners Carlton and Granada also performed strongly yesterday. The former saw shares climb 5.98% to finish at £1.95, whilst Granada was up… Continue reading Sharewatch
