Granada has announced that fast food brand KFC is extending its sponsorship of ITV1’s SM:TV Live to include a new interactive application.From 16 February viewers watching the Saturday morning children’s programme on ITV Digital will be able to interact with various elements of the show, including Wonkey Donkey and Chums.Granada’s controller of interactive TV sales,… Continue reading SM:TV Goes Interactive With KFC
Gaming consoles will not succeed in offering a myriad bolt-on functions, such as MP3 players, personal video recorders (PVR) and hubs for digital cameras, but they will benefit from broadband connections to the internet, allowing online console gaming to take off. This is the message from Game Consoles Connect – a new report by Forrester… Continue reading European Broadband Growth Will Drive Online Gaming Consoles
RevenueITV’s annus horribilis is clear to see when looking at ITV1’s revenue figures for the year. Down over £200m or 13.5% year on year to £1.7bn , the lowest point of all came in June, with a drop of 24% in revenues year on year. The only ray of hope came at the very end… Continue reading Annual TV Market Round-Up – 2001
Business digital subscriber line (DSL) subscriptions in Europe will be worth $7.9 billion by 2006 according to a new report Incumbents Will Control Booming Business DSL Market from the Yankee Group. This is compared with a forecast $7 billion derived from residential asymmetric digital subscriber line (ADSL) services. Although business subscribers will account for only… Continue reading Business DSL Market Will Be Worth Almost $8 Billion by 2006, Says Yankee Group
Flytxt has formed a partnership with global solutions and mobile messaging company Logica, to allow advertisers to run more high-volume mobile marketing campaigns.Under the partnership, which combines Flytxt’s mobile marketing applications with Logica’s text messaging infrastructure, the two companies will work with mobile operators to build a network capable of supporting a greater number of… Continue reading Flytxt Announces Partnership With Logica
“The online media sector is in disarray,” says McKinsey Quarterly in a rather sobering assessment of the industry’s struggle for revenues in the digital world. In its Q4 2001 report McKinsey says that as both powerful media incumbents and pure-play internet companies alike struggle to make revenue online, the temptation to abandon the world wide… Continue reading 95% Of Pure-Play Online Companies Will Fail, Says McKinsey
Casino-on-net.com‘s position as the most popular online advertiser for women continued throughout December. The site gained exposure among 2,555,000 female internet users during the month and commanded a 17.2% reach of the total UK at-home internet universe. Amazon.com, which was the third most popular online advertiser for women during December, remained strong throughout the month… Continue reading New Media Round-Up
Global home networking households are expected to grow from 5.6 million at year-end 2001 to 47.0 million in 2006 – a compound annual growth rate of 53%, according to research by Strategis Group. The Strategis Group believes that home networking will play a major role in the communications lives of millions of people throughout the… Continue reading Global Home Networks Will Number 47m By 2006, Says Strategis
ABC Electronic (ABCe) has completed its first audit of an email publication, meaning that the online publishing industry could soon become as accountable as the magazine and newspaper industries.Brighton-based publisher, Headstar’s “e-government bulletin” is the first to receive an audit of this kind through ABCe. Following an audit process that validated live email addresses, the… Continue reading First E-Mail Audit Completed
Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”According to Ad 2-One, the new ads, which have been… Continue reading Ad 2-One Unveils Online Ads With Sound
