BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium.Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers (see Freudenstein told… Continue reading BSkyB On Track To Hit Subscriber Target
Lycos has announced plans to cut a further 200 jobs from its European operation and is reducing its marketing budget in an attempt to break even by the end of the year.The advertising downturn has taken its toll on the online portal and the job cuts are the second part of a restructuring programme, which… Continue reading Lycos Sheds 200 Jobs In Cost Cutting Move
Granada and high street retailer Littlewoods have decided to close their joint venture home shopping TV channel, Shop!, at the end of this month.The move follows a business review, which concluded, according to Shop! chairman and Littlewoods’ sales and marketing director Susan Murray, that “Whilst e-commerce is achieving growth with profit potential…Shop! will not meet… Continue reading Granada And Littlewoods Shut Up Shop!
Natmags’ Cosmopolitan magazine has launched motoring website for women called Cosmowheels. The site contains information on buying vehicles including cars, motorbikes and bicycles, alongside information of new and used vehicles for sale.The site was created and is managed by Wheels Link, which acts as agent for a series of Wheels sites including Esquirewheels. Cosmowheels offers… Continue reading Cosmo Launches Women And Wheels Website
Out-of-home and ambient media operators are to have their own official trade association, separate from the Outdoor Advertising Association (OAA), from May this year.Further details are due for release at the end of this month, but the organisation will be expected to deal with topics including accountability and trade practices. Among the companies supporting the… Continue reading Out-Of-Home And Ambient To Form Trade Body
According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005. US iTV Households 2000-2004 2000 2001 2002 2003 2004 2005 iTV Households (millions) 3.2 12.7 22.1 33.4 45.7 58.2 As % Of Total Households 3.0… Continue reading US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer
Granada’s chief executive, Steve Morrison, has dismissed speculation that ITV1 is in “structural decline” but has refused to comment on the future of ITV Digital.Speaking this morning at ISBA’s Annual Advertising Conference in central London, Morrison said that the ITV companies were determined to “take our destiny into our own hands.” However, with regard to… Continue reading Granada Chief Denies ITV’s “Structural Decline”
The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002
Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January.… Continue reading New Media Round-Up
Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar
