ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship
Celebrity endorsements provide an additional way to get more from your adspend in the form of free press coverage of your campaign, or so it would seem, according to the latest findings from Propeller’s Ads That Make News survey. Of the top ten campaigns covered most in the press, seven involved either celebrities or well-known… Continue reading Celebs Bring News Coverage For Ad Campaigns
(This page will refresh itself every 30 seconds)The Chancellor rose at 3.31pm.New child tax credit available for families with incomes up to £58,000.Growth target for 2002 of 2-2.5%; 3-3.5% for 2003 and 2-3.5% for 2004.Budget surplus this year is £3 billion.Public sector borrowing requirement (PSBR) is £11 billion.Research and development tax credit set at 25%.Small… Continue reading Budget Line 2002 – The Chancellor’s Speech As It Unfolds
UK Will Not See Real Terms Ad Growth Until 2004Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released yesterday.The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms… Continue reading UK Will Not See Real Terms Ad Growth Until 2004
Virgin Radio has announced details of two new sponsorship deals, one with Cuervo Gold tequila for the Virgin Radio Party show and one with Toyota promoting the car manufacturer’s involvement with this year’s Grand Prix.Cuervo’s two month sponsorship, which began on 5 April, is the second time such an arrangement has been made, as the… Continue reading Slammers And Racers For Virgin Radio
Independent Reports ‘Robust’ Performance As Profits SlumpIndependent News & Media this morning released preliminary full year results for 2002 which reveal a slump in the company’s profits in what it describes as a ‘difficult’ year. Pre-tax profits fell to £38 million, compared to £95 million in 2000, turnover also fell slightly on 2000 totals.The company… Continue reading Independent Reports ‘Robust’ Performance As Profits Slump
The penetration of regular internet use in Europe is now 39%, although half of these users are aged 35 or less, according to a new report from Forrester Research. This indicates that the web is still predominantly domain of the young and well-educated says Forrester. The mainstream population, along with technology pessimists, are still yet… Continue reading European Internet Penetration Forecasts From Forrester
Gartner has forecast that the slowdown in European corporate IT spending has reached its lowest point and levelled off. However, the researcher warned that a return to growth will not be evident until at least the middle of 2003. A new European survey, carried out by Gartner, found that the number of companies planning to… Continue reading Corporate IT Spending To Remain Flat In 2002, Says Gartner
Instant messaging (IM) and unified messaging (UM) applications for service providers will drive the worldwide messaging applications market from $1.1 billion in 2001 to $4.2 billion in 2006, according to new research by IDC. “While 2001 was a downbeat year for some markets, it was packed with innovation for messaging application vendors,” said Robert Mahowald,… Continue reading Instant Messaging Will Generate $4.2 Billion In 2006, says IDC
Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released today. Real term growth The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms growth (after accounting for inflation)… Continue reading UK Will Not See Real Terms Ad Growth Until 2004, Say Zenith Forecasts
