Forecasts for the number of households with internet access worldwide, showing the split between broadband and narrowband, are shown here. The figures were compiled by ARC Group and reported by Emarketer today. The forecasts predict that broadband will not become the dominant access method worldwide until 2006, when there will be 165.2 million broadband homes,… Continue reading Worldwide Online Homes Forecasts, By Platform
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Jazz FM has announced that its first digital outside broadcast will be aired on digital multiplexes owned by the MXR group and will transmit to a potential 25 million digital listeners across the UK.The concert, which will take place on 23 February, is the first in a series of digital events planned by Jazz FM… Continue reading Jazz FM To Broadcast Digital Concert
The broadband revolution in Europe is currently on hold, according to a new survey from GartnerG2. Conducted across France, Germany and the UK, the survey says that consumers are not prepared to pay a premium for broadband and that unless prices come down dramatically, only 10% of households will have broadband internet access by 2005.… Continue reading European Broadband Revolution Is On Hold, Says GartnertG2
Orange’s “Palm of Hand” poster advert was the most memorable and recognisable poster of 2001, according to research commissioned by Maiden Outdoor.The poster, which was created by Lowe Lintas, planned by Media Planning and bought by Posterscope, was recognised by 70% of those who took part in the survey, with 90% of respondents, aged between… Continue reading Orange Tops Most Memorable Poster Survey
Giant banner company MegaPoster has won the rights to the first ever giant banner site in the hip seaside city of Brighton, while refurbishment works take place on the 100 year old clock tower which stands on a major crossroads in the city’s retail and leisure district.Brighton & Hove Council given approval for four 18m… Continue reading MegaPoster Wins First Brighton Giant Site
Market information network Taylor Nelson Sofres (TNS) has acquired the custom research division of US-based Greenfield Online (GFOL), which will be integrated into TNS Intersearch. GFOL will now be dedicated to serving the online data collection needs of research companies, which in turn conduct web research for a range of blue chip clients. In the… Continue reading Taylor Nelson Sofres Acquires US Internet Research Group
The Advertising Association has released its latest UK media forecasts which anticipate that spending in Q1 2002 will fall by -11.3%. Ad spend in the UK will total £12,120 million in 2002, says the AA. UK Media Forecasts From The Advertising Association Spending (£ million) Total TV Radio Outdoor & Transport National Newspapers … Continue reading AA Forecasts Staggered Recovery For UK Media Spend
Analysis of the media market reveals a week of mixed fortunes for radio companies following the release of the latest RAJAR data last Thursday.GWR saw shares fall 7.63% week on week to close at £2.24, closely followed by Capital, which was down 5.62% to finish at £6.63, a loss of 39˝p on the previous week.… Continue reading Sharewatch
Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association. This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a… Continue reading UK Commercial Radio Quarterly Advertising Trends And Forecasts
Trinity Mirror has “categorically denied” press reports that it is putting its national Sunday newspaper, the Sunday People up for sale.A spokesman for Trinity Mirror today dismissed the claims as “pure speculation” saying: “The Sunday People is not up for sale and Trinity Mirror has no plans to put the paper on the market in… Continue reading Trinity Denies Sunday People Sale Rumours
