The advertising industry is in recession because it suffers from the “double burden” of being “apparently immeasurable in its effect and increasingly unpopular”, according to Maurice Saatchi, writing in today’s Times.Saatchi argues that despite a “long stream of heroic attempts”, advertising has still yet to be transformed into a “natural science”. The industry has not… Continue reading Saatchi: Ads Seen As “Immeasurable And Unpopular”
The consumer magazine industry will be hoping for more than Valentine’s cards tomorrow, as the Audit Bureau of Circulation (ABC) releases circulation figures for the July-December 2001 period.In the last set of figures, the big stories were Emap’s Heat, once again posting the spectacular year on year rises that earned Mark Frith his Editor of… Continue reading Magazines Hoping For Happy Valentine From ABC
The Outdoor Advertising Association (OAA) has named Maiden Outdoor chief executive David Pugh as its first non-executive chairman, following the resignation of Matthew Carrington, who leaves in Spring. The OAA is seeking a replacement for Carrington as it plans to widen its role through more joint marketing activity Simon Lent has been appointed ITV sales… Continue reading Appointments Brief
Marjorie Scardino, chief executive of Pearson will attend Buckingham Palace today to be made a dame in recognition of her services to media.It is thought that the news of the honour for the only female chief executive of a FTSE 100 company was kept secret until now because Scardino is in the process of applying… Continue reading Pearson Chief Executive To Be Made Dame
News Corp has reported post-tax profits down by 24.8% to $203 million, as the group’s Q2 financial results were released in New York yesterday evening.News Corp owns News International, the publisher of the Times, Sunday Times, News Of The World and Sun newspapers in the UK. Advertising revenues at all of News Corp’s newspaper businesses… Continue reading News Corp Profits Dip, UK Newspapers Weak
Adshel is trialling its first ever LED screen, which will also be the first in the UK to have a live link enabling copy and creative changes to be made within ten minutes during working hours.The 4m x 2m LED screen, sited in Broadmead shopping centre, Bristol, will launch at the beginning of March, and… Continue reading Adshel To Launch Live Link LED Screens
News Corp has reported post-tax profits down by 24.8% to $203 million, as the group’s Q2 financial results were released in New York yesterday evening. However, strong performances at the group’s film and cable businesses saw a pro forma revenue growth of 3%; cable network programming’s operating income rose by 36%, driven good subscriber growth.… Continue reading News Corp Profits Dip, UK Newspapers Show Weak Ad Levels
Cinema advertising revenue hit a record high during 2001, growing by 28% year on year to reach £164 million, according to data from the Cinema Advertising Association (CAA), as reported by ABN Amro. Data from ACNielsen MMS, compiled by the broker, show that more advertisers used the medium than ever before, with Channel 4 topping… Continue reading Cinema Revenue Hits Record Year In 2001
Natmags has had its wrists slapped by the ASA for promising its readers a Pirelli 2002 calendar but failing to deliver.The complaint received by the ASA related to an issue of Esquire magazine which was sealed in a clear plastic bag along with some supplements. The top of the bag stated “Free Pirelli 2002 Calendar”… Continue reading Esquire Slips Up With Pirelli Promotion
New research from Oftel reveals that 63% of small and medium sized businesses are now online, an increase from 55% in May 2001. Almost two thirds now also use a mobile phone. The research, carried out during November 2001, also revealed that 36% of all SMEs use more than one fixed telecoms supplier and a… Continue reading UK Small Business Internet Use Growing, Says Oftel
