The Wireless Group has begun testing a new wristwatch audience measurement device which it claims will provide a more accurate picture of exactly which radio stations people listen to.The device is completely portable and works by recording the radio frequency that listeners are tuned in to. The Wireless Group’s chairman, Kelvin MacKenzie, claims that the… Continue reading TWG Tests New Radio Measurement Device
The Office of National Statistics (ONS) has published its annual Social Trends document, which documents the changing lifestyle and population statistics of the UK.The document notes a steep increase in the uptake of non-terrestrial TV services since 1996/7. Almost 4.5m households now subscribe to satellite television, an increase of 51% on 1996/7, while 3.3m subscribe… Continue reading Social Trends Reveals Non-Terrestrial TV Boom
Giant banner company MegaPoster has won the rights to the first ever giant banner site in the hip seaside city of Brighton, while refurbishment works take place on the 100 year old clock tower which stands on a major crossroads in the city’s retail and leisure district.Brighton & Hove Council given approval for four 18m… Continue reading MegaPoster Wins First Brighton Giant Site
Market information network Taylor Nelson Sofres (TNS) has acquired the custom research division of US-based Greenfield Online (GFOL), which will be integrated into TNS Intersearch. GFOL will now be dedicated to serving the online data collection needs of research companies, which in turn conduct web research for a range of blue chip clients. In the… Continue reading Taylor Nelson Sofres Acquires US Internet Research Group
The Advertising Association has released its latest UK media forecasts which anticipate that spending in Q1 2002 will fall by -11.3%. Ad spend in the UK will total £12,120 million in 2002, says the AA. UK Media Forecasts From The Advertising Association Spending (£ million) Total TV Radio Outdoor & Transport National Newspapers … Continue reading AA Forecasts Staggered Recovery For UK Media Spend
Analysis of the media market reveals a week of mixed fortunes for radio companies following the release of the latest RAJAR data last Thursday.GWR saw shares fall 7.63% week on week to close at £2.24, closely followed by Capital, which was down 5.62% to finish at £6.63, a loss of 39˝p on the previous week.… Continue reading Sharewatch
Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association. This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a… Continue reading UK Commercial Radio Quarterly Advertising Trends And Forecasts
Emap Advertising has indicated its commitment to including New Media as part of its cross media offering, with the announcement that Jane Kesley, director of cross media, is to take on the responsibility for New Media sales with immediate effect. Bruce Daisley, previously sales manager, will become sales director for online, stepping into the shoes… Continue reading Emap Adds SMS To Cross Media Mix
The Joint Industry Committee for Web Standards (JICWEBS) has agreed a set of metrics to make email publications as accountable as magazines and newspapers.JICWEBS claims that the new metrics will ensure the “quantity and quality” of all email publications, which from now on will be subject to ABCe audit standards. The move is the latest… Continue reading JICWEBS Agrees Email Standards
The Financial Times is launching a new weekly tabloid supplement for the fund management industry called FTfm.The supplement, which launches on 4 February, will be distributed with the FT on Monday’s and will feature news, analysis and market trends. The FT‘s sales manager, Jeremy Baulf, said: “We have always offered comprehensive coverage of this industry… Continue reading FT To Launch New Weekly Supplement
