The advertising downturn has taken its toll on the UK’s main media sectors, with figures from the Advertising Association showing that total UK ad expenditure fell 3.2% to £13.8bn during 2001. The outdoor industry is no exception, but with revenue declining less than other media, Matthew Carrington, chairman of the Outdoor Advertising Association (OAA) argues… Continue reading Feature: Outdoor Industry Remains Bullish
Email has officially become more popular than post, says Net Value, with the number of emails being sent and received from UK households exceeding letters by nearly 300 million in January 2002. NetValue reported that more than 452 million emails were sent and received by British homes in January in addition to more than 100… Continue reading Email Now ‘More Popular Than Post’ Says Net Value
Headhunters are thought to have begun the search for a replacement for Sir Christopher Hogg as chairman of Reuters. Hogg is expected to stand down this summer Carter Tanner, sales director for US Sales Network Hiwire has been appointed by Clear Channel Radio Sales as sales director for Jazz FM. IPC Southbank has appointed Isobel… Continue reading Appointments Brief
Almost 9% of the worldÂ’s population now has access to the internet according to a report compiled by Nua. Based on data collected from various sources, Nua estimate that the global internet audience had grown to 544.2 million users by the end of February 2002. An increase of 30.79 million users since August 2001 when… Continue reading Global Online Population Continues To Grow
ITV Revenues Down 12% In H1, Visibility Still LimitedITV advertising revenues at Granada fell by 12% during the six months to March 2002, with March forecast to be down by 6% and April by 13%, according the company’s AGM statement released this morning.A return to growth, of 9%, is predicted for May, but Granada warns… Continue reading ITV Revenues Down 12% In H1, Visibility Still Limited
UK Online Advertising Grows 28% In 2001Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to Forrester Research.The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached £122… Continue reading UK Online Advertising Grows 28% In 2001
The continuing success of Oscar-nominated Lord of the Rings and the opening of the heavily plugged animation Monsters Inc brought UK cinema admissions in February to their highest level since 1969. The eventual total was 19 million, up 38% year on year.Monsters Inc took £6.49m on its opening weekend, excluding previews, making it the fifth… Continue reading Biggest Cinema Admission Total Since 1969
The Mobile Marketing Association (MMA) has published independent research which backs its claims that SMS can be used as an effective marketing tool.Steve Wunker, European co-chair of the MMA, commented: “Across several key dimensions, mobile has proved to be spectacularly effective for brand owners. Brands have been crying out for this kind of independent data,… Continue reading MMA Produces Research To Back SMS Claims
Consumer spending is outpacing GDP growth in the UK and as such is acting as a significant driver for media growth, according to ABN Amro. The broker says that consumer expenditure accounts for almost 50% of industry revenues and its current resilient growth is providing a significant secular driver for media. In a sector note… Continue reading Consumer Spend Drives Media Industry Growth
Xbox, the first games console to be produced by software giant Microsoft, is expected to be a major challenge to Sony’s Playstation 2 in the shops, and, according to new figures, is already proving a big pull for UK webusers.Internet monitoring service Hitwise has reported that as of Friday 15 March, the official Xbox website… Continue reading Xbox Overtakes Playstation On Internet
