Granada’s chief executive, Steve Morrison, has dismissed speculation that ITV1 is in “structural decline” but has refused to comment on the future of ITV Digital.Speaking this morning at ISBA’s Annual Advertising Conference in central London, Morrison said that the ITV companies were determined to “take our destiny into our own hands.” However, with regard to… Continue reading Granada Chief Denies ITV’s “Structural Decline”
Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January.… Continue reading New Media Round-Up
Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar
Women’s portal iVillage UK has been confirmed as the leading women’s website in the UK, following its first ABCe audit.The site, which is a joint venture between supermarket chain Tesco and iVillage Inc, gained 541,596 unique users in the month ended January 31 2002 and registered 6.9 million page impressions. The figures are higher than… Continue reading ABCe Puts iVillage At Top Of Women’s Web
Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers
Flextech Television Sales has launched as an independent business and will now be known as ids – interactive digital sales.ids managing director Mark Howe said that the launch would expand the scale and reach of the group’s sales proposition, therefore adding value for customers. “By establishing ourselves as an independent company we will reap the… Continue reading Flextech Television Sales Gains Independence
The decline in IT spending in Europe has bottomed and the beginnings of a gradual recovery are now appearing, according the latest data on technology expenditure in western Europe, compiled by IDC and released this month. IDC has increased its 2002 growth forecast for annual IT spending in western Europe from January’s 6.4% figure to… Continue reading European IT Spend Recovery Now Emerging, Says IDC
A new report from eMarketer analyses potential future growth in the video on demand (VOD) market. Despite the obvious attractive consumer benefits of VOD, eMarketer points out that the service faces some serious competition in the shape of the nascent personal video recorder (PVRs) market, the existing home video market and from the growing DVD… Continue reading VOD Faces Stiff Competition From Existing Video Market, Says eMarketer
BBC chairman, Gavyn Davies, has criticised the Government’s decision to further delay the launch of BBC3, claiming that it could delay plans for the digital switchover.Speaking at a meeting of the Westminster Media Forum yesterday, Culture Secretary Tessa Jowell, said that she would not approve BBC3, the digital channel aimed at 16-34 year-olds, until she… Continue reading Davies Hits Back At BBC3 Delay
Dutch publisher VNU has this morning released slightly better than expected full-year results for 2001 but warned that ad revenues in Europe would continue to fall in 2002. Operating income at VNU grew by 14% to reach £516 million, slightly ahead of analyst predictions, although within the magazine division this fell by 30% from £99… Continue reading VNU Results ‘On Track’ But No Outlook For 2002
