UK Consumer Mags Launches Rise In Early 2002The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour’s Monthly Monitor, as reported by the Periodical Publishers Association (PPA).During January and February 58 new consumer mags hit the… Continue reading UK Consumer Mags Launches Rise In Early 2002
Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch
Virgin Radio has created a bespoke cross-media campaign for publisher Hodder & Stoughton to promote the launch of three new books by Stephen King.The first book, Everything’s Eventual was released this week, and the marketing campaign kicked off with the launch of a microsite within Virginradio.co.uk. The site includes facts and figures, extracts from the… Continue reading Virgin Creates Cross-Media King Campaign
Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2
Express Newspapers may be looking to launch a Sunday edition of red-top title the Daily Star, according to a report in today’s Campaign.The Daily Star is the only one of the three titles purchased by Northern & Shell in 2000 (see Gossip And Girlie Publisher Takes On Express And Star) to have performed well since… Continue reading Desmond’s Star May Take On Sunday Market
Women in Europe are continuing to increase their usage of the internet, but behave differently online to men, according to new research from Jupiter MMXI.The research showed that while women spend less time on the internet each month- just under 7 hours compared to just under 10 hours for their male counterparts- they spend their… Continue reading Research Reveals Women’s Web Habits
Publishing group Highbury House Communications, has this morning posted full year financial results slightly ahead of the expectations set out in December (see B2B Slump Catches Up With Highbury House), but the year was nevertheless declared ‘difficult’. Revenue rose 29% to £100 million and pre-tax profits were up 15% to £6.9 million. Advertising outlook Highbury… Continue reading Highbury House Sees B2B Publishing Revenues Flat For 2002
ITV Digital could face imminent closure if a lower offer for media rights is not accepted by the Football League today, according to reports in today’s national press. The troubled digital TV platform was meant to pay around £180m over for the rights to screen Nationwide League football games, but now, faced with financial pressure,… Continue reading Football League Rejection Could Close ITV Digital
There was some cautiously encouraging news for the media sector yesterday when Carlton’s trading statement said that advertising in the last three months, while down, was better than the three months before. Meanwhile, a statement following the Granada AGM predicted a rebound in TV ad revenues in May. Carlton shares ended up 12˝p at £7.72˝,… Continue reading Sharewatch
KirchMedia and ProSiebenSat.1 Media AG have announced that they will terminate discussions on the merger, proposed in September 2001. In a joint release, the companies stated that “in light of the economic climate and the current situation of KirchGruppe the merger is not feasible in the foreseeable future”. The statement continued: “The two companies will… Continue reading KirchMedia And ProSiebenSat.1 Abandon Merger
