Marks & Spencer has retained its position as the most written about ad in the UK national press with its “Exclusively for Everyone” campaign proving that celebrities continue to be the favourite weapon of advertisers.The Marks & Spencer campaign, which featured celebrities such as Zoe Ball, Julian Clary and Hugh Lawrie, led to the high… Continue reading M&S Tops Ads That Makes News Survey
IPC is extending its portfolio of home interest titles with the launch of a new homes and interiors magazine called Creating Beautiful Homes.The title, which will go on sale on 7 February with a cover price of £2.75, is being launched as a spin off from IPC’s 25 Beautiful Homes, which saw circulation rise by… Continue reading IPC Unveils New Home Interest Title
JCDecaux has acquired a 50% stake in KlettDecaux, a German outdoor advertising company based in Stuttgart, the group announced today. KlettDecaux, in turn, holds a 35% interest in Statdreklame Nürnberg in Nuremberg; both companies hold long-term street furniture contracts. Jean-François Decaux, CEO of JCDecaux, said: “The German market, which is the largest media market in… Continue reading JCDecaux Builds German Outdoor Interests
The development of the unmetered internet access market in the UK may have been given a boost today, after a proposal from Oftel seeks to change the way BT charges other operators that wish to provide the service. The telecommunications watchdog has proposed that BT should charge operators that provide unmetered access in the same… Continue reading Oftel Proposals May Boost Unmetered Internet Access Market
The European Information Technology Observatory (EITO) has compiled its 2002 trends and forecasts statistics on the worldwide and European information and communications technology markets (ICT) markets. The research group notes that 2001 was a difficult year for the global economy and for the ICT industry, but argues that Europe continues to progress towards the e-economy.… Continue reading Ecommerce, Technology, IT And Internet Forecasts From EITO
Ulster Television has this morning announced an agreement with ITV Digital allowing the broadcast of ITV2 in Northern Ireland.UTV2, UTV’s digital TV offering, has now been closed to allow ITV2 to begin broadcasting on the digital multiplex. It is anticipated that the closure of UTV2 will save UTV approximately £350,000 a year, ITV2 will begin… Continue reading Ulster TV Cedes To ITV Digital
The Digital Radio Group (DRG) has today launched its DAB digital radio services for London, bringing eleven new digital stations to a potential 8.5 million listeners in the capital.The new services are designed to cater for “disenfranchised” groups of listeners and include: AbracaDABra; a station for families with young and pre-school children, Purple Radio; a… Continue reading DRG Rolls Out Services In London
Virgin Radio breakfast show presenter Steve Penk is believed to have quit the station just seven months into his three-year contract.Penk, who took over the breakfast show last June following the controversial departure of Chris Evans (see Virgin Terminates Evans’ Contract), is thought to have walked out after disagreements over the format of the show.A… Continue reading Penk Set To Depart Virgin Breakfast Show
Jupiter MMXI has published its first report charting UK internet usage both at home and at work and has revealed that over 18 million people accessed the internet from these locations during December 2001.Jupiter MMXI’s international research director, Jonathan Jephcott, said: “The release of the combined work and home data provides the media industry with… Continue reading Jupiter MMXI Unveils Combined Internet Data
Taxi Media has secured a deal with UBS Warburg to promote the Andy Warhol exhibition at the Tate Modern in London.The deal, which will run from 4 February to 4 March, is the company’s first month-long fully liveried campaign and will feature 16 red liveried taxis carrying Andy Warhol’s signature as well as details of… Continue reading Taxi Media Moves Into Modern Art
