I Feel Good Holdings (IFG) has sold its film magazine, Hotdog, the creation of ex-Loaded and FHM editor and IFG CEO James Brown, to Paragon Publishing. Brown explained: “We are a young publishing company and unfortunately cannot afford to maintain non profitable publications.”Hotdog was launched in May 2000 as the first title from the newly… Continue reading IFG Sells Hotdog to Paragon
50% of UK adults who have digital TV are unaware that they can use their TV remote control handsets to access interactive services or buy products, according to a report from research and advisory firm Gartner.The report shows that of the total UK digital subscribers who knew they had access to interactive services, over 40%… Continue reading Digital Viewers Slow To Interact
Channel 5 has confirmed that its programming budget for 2002 will be increased by around £5m to £149m, up from £144.2m in 2001.Last year, stakeholders RTL and United Business Media (UBM) went to court over UBM’s reluctance to grant an increase to the 2001 budget, which began the year at £141.6m. In the end the… Continue reading Channel 5 Programming Budget Increased
The commercial radio industry has signed John Peel as the new “voice” of DAB digital radio. The signing sees the continuation of marketing efforts to raise the profile of the platform.The Digital Radio Development Bureau’s (DRDB) marketing director, Mike Spencer, said: “The last months of 2001 were very positive for digital radio. The announcement of… Continue reading DRDB Signs John Peel For Marketing Campaign
Jazz FM is launching a bid to acquire London News Radio (LNR), which owns the London-based stations LBC and News Direct, the group confirmed this afternoon following press speculation. In the statement Jazz FM confirmed that it has “an interest in acquiring LNR and has made an indicative initial offer.” The bid is believed to… Continue reading Jazz FM Makes Acquisition Approach To London News Radio
Research by Screen Digest forecasts that by 2005 26m households worldwide will be using video on demand (VoD) services across the world. Predictablty, the USA will lead the pack when it comes to VoD usage, with a penetration expected to have reached 22% of households by 2005. By 2005, Screen Digest forecasts that the UK… Continue reading 26 Million Will Have Video On Demand By 2006, Says Screen Digest
An SMS campaign to drive visitors to the Sony MiniDisc website has achieved an 18% response rate. The campaign, devised by mobile marketing company 12snap, was part of an £80,000 marketing campaign to promote the manufacturer’s range of PC compatible MiniDisc hi-fi systemsThe campaign involved contacting 80,000 people from 12snap’s database of 8.5 million mobile… Continue reading SMS Campaign Gets 18% Response Rate
Ambient advertising company Ticketmedia has undertaken a “Roadshow” in a purple bus in order to promote its ticket advertising services. The bus provides a “walkthrough experience” of transport ticket advertising, along with a luxury presentation suite and a full stocked bar.Marketing director, Martin Henson, explained: “We didn’t want to produce just another PowerPoint presentation, we… Continue reading Ticketmedia Takes Bus To Clients
This week, our columnist, Denise Turner of Media Planning Group, looked at the future prospects for digital TV in the UK (see Fulfilling The Digital Vision). Looking into recent research showing a sizeable portion of the population is reluctant to join the digital revolution, she concluded: “Digital television has had success but it has yet… Continue reading NewsLine Column- Reader Response
The companies involved in UK truck advertising (see Feature: Ads On The Road) have co-operated to produce an impartial website, www.truckadvertising.co.uk, designed to promote the medium.Nick Lindwall of In Your Space, one of the companies involved, explained: “In essence the main intention of the site is to demystify the medium so that it can be… Continue reading New Website To Promote Truck Advertising
