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Internet advertising is an effective brand building tool and advertisers should increase the amount of marketing budget dedicated to online, according to the results of a study carried out by Forrester Research on behalf of Unilever and the IAB. The study, which analysed the combined effects of six-week TV, print and online advertising campaign for… Continue reading Online Effective As Brand Building Tool

NTL today announced yesterday that it has signed an agreement with Macquarie Bank to sell its Australian broadcast business for A$850 million in an all cash transaction. NTL Australia covers 98% of the terrestrial broadcast population in Australia from 578 sites located across the country. For the year ended December 31, 2001, NTL AustraliaÂ’s revenues… Continue reading NTL Sells Off Australian Broadcast Business

Cable & Wireless, which warned yesterday that profits at its global business could be down by 10% year on year when it announces its results in May, saw shares rise 0.94% yesterday to close at £2.14, an increase of 2p on the day before. Telewest continued to see shares fall following increasing concern over the… Continue reading Sharewatch

Acting chairman of the Press Complaints Commission (PCC), Professor Robert Pinker, has said that he wants to strengthen self-regulation within the newspaper industry.In a speech to the Commonwealth Press Union, Pinker said: “There are many debates I am happy to have, as long as they end up strengthening self-regulation, not handing ammunition to its detractors.… Continue reading PCC Considers Strengthening Self-Regulation

Europemedia reports that space on the current generation of the internet will run out by around 2005 unless the European Union states speed up plans to roll out a new IP version, according to a recent European Commission report. The report claims that the development of internet protocol version 6 (IP6) would further boost Europe’s… Continue reading Internet Will ‘Run Out Of Space’ In 2005, Says New EC Report

Cable & Wireless Warns On Profits Ahead Of ResultsCable and Wireless this week issued a trading update ahead of its full year results forecasting that the group’s revenues will fall by 10%.Cable & Wireless chief executive, Graham Wallace, said: “Despite a backdrop of continuing difficult market conditions expected to contribute to a 10% decline in… Continue reading Cable & Wireless Warns On Profits Ahead Of Results

A new report from the Yankee Group comes to unsurprising conclusions regarding the appeal of video-on-demand services, revealing that young men (16-17 years) are most likely to buy movies in this way. 31% of cable and satellite subscribers say that they are ‘very likely’ or ‘somewhat likely’ to order a VOD movie costing $3.95. 16-17… Continue reading VOD Appeal Greatest Amongst Young Men, Says Yankee Group

Time Out magazine is being redesigned to bring it in line with its global spin-off titles.From 27 February the London listings guide will change to a slightly smaller format and will carry a new Time Out London logo. In response to market research among readers the magazine’s Sell Out section will be renamed Consume and… Continue reading Redesign For Time Out Magazine

Companies are spending one third of their overall marketing budget on sales and promotions initiatives, according to a study carried out by ISBA and the Audience Research Consortium (ARC).The report, which surveyed some of the UK’s major advertisers, shows that sales and promotions (SP) expenditure is growing, with 50% of companies planning to increase their… Continue reading Sales And Promotions Sector Booms

Freeserve has created credit card partner marbles’ first rich-media advertising campaign.The campaign, which is intended to raise brand awareness and increase online credit card applications, features two kinds of expandable banner and flash banner ads. The first, running on Freeserve’s property, news and weather channels, features a marble that rolls into a 125 button ad,… Continue reading Freeserve Creates Rich-Media Ad Campaign