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According to the latest Advertising Confidence Index report from Jack Myers, newspapers and consumer magazines will be the last media sector to recover from the current downturn. Print media was ranked last amongst all media types as being the sector least likely to experience ad revenue growth in the next twelve months. Confidence in newspaper… Continue reading Press Will Be Last Sector To Recover Says Myers

Havas Losses For 2001 Total £35.3 Million Havas Advertising has this morning announced full-year results for 2001 which revealed losses of £35.3 million including a £42 million goodwill write-down and £63 million in exceptional charges for the year. The group said that the advertising market would remain ‘weak’ in 2002 but anticipates that reorganisation, cost-cuttings… Continue reading Mixed Fortunes For European Media

Havas Advertising has this morning announced full-year results for 2001 which revealed losses of £35.3 million including a £42 million goodwill write-down and £63 million in exceptional charges for the year. The group said that the advertising market would remain ‘weak’ in 2002 but anticipates that reorganisation, cost-cuttings and new business wins would allow Havas… Continue reading Havas Losses For 2001 Total £35.3 Million

The E-Commerce Trade and B2B Exchanges Report by eMarketer forecasts that worldwide B2B e-commerce will total $823.4 billion by the end of 2002. Strong growth is forecast to continue through to 2004 when online B2B revenue will reach nearly $2.4 trillion. “Despite last year’s difficult economic climate, many companies pressed on with their e-business initiatives,… Continue reading eMarketer Forecasts Worldwide B2B E-Commerce Will Reach $823.4 billion By 2002

Virgin Radio has secured Orange as the sponsor of its traffic, travel and weather bulletins in a six-month deal designed to promote the services to Orange mobile phone users.The deal, which runs from March to September, will see the mobile phone company sponsor over 250 spots each week on Virgin Radio in an attempt to… Continue reading Virgin Signs Sponsorship Deal With Orange

According to a new Yankee Group report Up in the Air: The Future of Broadcast Television, the transition to digital television (DTV) broadcasting ‘remains stalled’. Equipment manufacturers, service providers and content producers are all blaming each other for the slowdown in digital take-up although the Yankee Group forecasts that digital television monitors will be in… Continue reading DTV Monitors In 24 Million US Homes By 2006, Says Yankee Group

Increased circulation of 48% of all regional newspaper titles with ABC membership has been achieved alongside an industry-wide policy of reducing bulk sales and discounted copies, according to the Newspaper Society.“Despite pursuing a tough policy of reducing bulk sales across the industry the regional press as a sector has managed to improve its overall circulation… Continue reading Regional Circulation Up Despite Bulk Cuts

Granada lost ground gained on Monday following weekend press reports that German media group Bertelsmann is looking to extend into the UK and could be interested in both Carlton and Granada if the two companies were to agree to a merger. Shares fell 3.85% yesterday to close at £1.25, a loss of 5p on the… Continue reading Sharewatch

Teletext looks set to provide its data service to Channel 5, after its bid for the ten year licence was the only one received by the Independent Television Commission by last Friday’s deadline.The cash bid offered for the licence was £35,000 and the effective term of the Channel 5 licence will be reduced if digital… Continue reading Teletext Sole Bidder For C5 Service

US advertising is forecast to fall by 5.7% in 2002, according to the latest figures from Jack Myers Report, compiled in January. Local/regional cable television and online are the only two sectors expected to show a positive performance across the year. Network and local broadcast TV, conversely, are looking pretty weak. US 2002 advertising growth… Continue reading US 2002 Advertising Forecasts From Myers Reports