Translucis has unveiled the brand identity for its network of plasma screens in bars and clubs.The network, which launched last year (see No Chance Of A Quiet Pint As Translucis Targets 18-24 Year Olds In Pubs), will be known as Magnetic and the new identity, which was created by BamberForsyth:Finch, will be unveiled to the… Continue reading Translucis Unveils Magnetic Brand
Shares in satellite broadcaster BSkyB fell heavily yesterday to close trading down 45½p, or 6.3%, at 673p. The heavy trading was prompted by reports that the company’s interim financial results, which are released next Friday, may show a declining rate of subscriber growth, along with a heavy write-off on Sky’s investment in Premiere, the pay-TV… Continue reading Sky Shares Plummet Despite Forecasts Of ‘Solid’ Interims Next Week
ISBA is strongly defending adverts aimed at toddlers after around 80 Labour MP’s signed a Commons early day motion yesterday, calling for a ban on advertising during TV programmes aimed at the under fives.Labour MP Deborah Shipley is leading the motion, which is due to be published in the House of Commons today. Shipley is… Continue reading ISBA Defends Advertising Aimed At Toddlers
Digital radio group MXR and Jazz FM are launching an initiative to promote DAB digital radio in the UK.MXR has secured a marketing partnership with Jazz FM, which will see CD’s sold by Jazz Enterprises, a division of Jazz FM, carry sleeve information promoting the availability of digital radio through out the UK. The first… Continue reading MXR And Jazz FM To Promote Digital Radio
Last year was a record year for television viewing in France, although advertising revenues finished the year down, according to an annual survey conducted by Syndicat National De La Publicité Télévisée (SNPTV). The report shows that the average adult over 15 years in France watched 3h 29mins per day – 5 minutes more than last… Continue reading French TV Viewing Hits Record Year In 2001
This year will be a transitional one for the media economy, with continued consolidation of buyers and sellers, developments in technology and an uncertain economy all continuing to play out, according to Jack Myers. Myers says that the major issue facing media businesses in 2002 is the ongoing downturn in the advertising economy. Jack Myers… Continue reading A Transitional Year Ahead For Media, Says Jack Myers
Daily Mail led the media market and the FTSE 100 yesterday with shares rising 6.30% to close at £6.75, an increase of 40p on the previous day. Carlton also performed strongly in yesterday’s media market with stock climbing 3.48% to finish at £2.23, up 7˝p on the day before.At the other end of the scale… Continue reading Sharewatch
Positive economic growth in the US will return by no later than early Spring and real growth could be reasonably strong by the second half, according Merrill Lynch‘s chief investment officer, Bob Doll. In an investment outlook report for 2002, released this month, Doll forecasts that the full year real term growth in global GDP… Continue reading US Will Lead World’s Economic Recovery, Says Merrill Lynch Chief
Advertising growth will remain ‘muted’ for the next few years and will not show a great return to strength by the end of 2002, as some industry observers have hoped. This is the opinion of media analysts at ABN Amro, who in a report released at the end of last week, state that consumer and… Continue reading Global Media Recovery Will Come Slowly
Just under half of all UK households (45%) are now connected to the internet, up from just 30% at the same time last year, according to new figures released by Oftel today. Oftel has described the UK’s dial-up internet access market as ‘competitive’ and offering a wide range of unmetered and metered services available at… Continue reading Almost Of Half Of UK Households Are Now Online
