Guardian Unlimited has unveiled the first stage in its plan for subscription based content with the launch of a paid-for SMS alert service.From this week Orange, BT and Vodafone mobile phone users will be offered news, media, politics and football SMS updates from the Guardian unlimited website. Subscription to the service is free and users… Continue reading Guardian Unveils Paid For SMS Alerts
Taxi Media has secured a six-month deal with Unilever Bestfoods UK to promote its Marmite brand throughout London.The campaign, which was bought by Blade and planned by Concord, will run from 2 February to coincide with the Marmite’s 100th birthday. 33 fully liveried taxis will carry pictures of the Marmite jar along with the slogan… Continue reading Taxi Media Spreads Marmite Over London
French television groups TF1 and M6 each released its 2001 financial results yesterday, with the outlook continuing to be weak, according ABN Amro analysts. TF1 saw advertising revenues fall by 4.7%, with Q4 down by over 10%. However, the figures were in line with the broker’s expectations. Ad revenues at M6, meanwhile, grew by 2.3%,… Continue reading French TV Groups’ Figures Show Ad Downturn Continuing In Q1
Shares in satellite broadcaster BSkyB fell sharply yesterday to close trading down 45½p, or 6.3%, at 673p. The heavy trading was prompted by reports that the company’s interim financial results, which are released next Friday, may show a declining rate of subscriber growth, along with a substantial write-off on Sky’s investment in Premiere, the pay-TV… Continue reading Sky Shares Plummet Despite Forecasts Of ‘Solid’ Interims Next Week
The ASA has upheld complaints against Richard Desmond’s Daily Express for confusing readers on two separate occasions with “misleading” front-page ads.In the first case readers claimed to have been mislead by a front-page flash offering cheap flights to the USA “for every reader.” The terms and conditions of the offer were printed on page 47… Continue reading Express Pulled Up On Misleading Ads
Echoing the predictions of analysts at ABN Amro (see Global Media Recovery Will Not Bounce Back But Come Slowly, Says ABN Amro), Roger Bootle, economic advisor to Deloitte & Touche, has warned that expectations of a global economic recovery are likely to be largely disappointed. World economies In the broker’s latest Economic Review Bootle says… Continue reading Optimism For Economic Recovery In 2002 May Be Disappointed, But UK Is Looking Good
Smartlogik and Telewest were the worst performers in yesterday’s rather gloomy media market. The former saw shares slump by 40% to close at žp, while the latter fared slightly better with stock dropping 22.95% to finish at 35źp, a loss of 10˝p on the day before.GWR, which issued a trading update last week revealing falling… Continue reading Sharewatch
Listening to internet radio showed strong growth during 2001, with the UK’s Virgin Radio London the second most listened to station, according to data from MeasureCast released this week. Virgin was not surveyed for the whole year, however, and early January data suggest that the station takes the spot as the most listened to on… Continue reading Virgin Radio Leads Internet Stations Listening, According To MeasureCast
ITV’s director of channels, David Liddiment, admitted at the launch of ITV1’s winter schedule in November that BBC1’s recent ratings successes were posing a threat to the nation’s “most popular channel.” – Just over a month later BARB figures for 2001 showed that for the first time in over 40 years BBC1 had beaten ITV1… Continue reading Feature: Playing The Ratings Game
It is the beginning of the end for conventional telecommunications networks, as consumers are increasingly turning from the use of secondary telephone lines toward cheaper wireless services and the increasingly available broadband networks. This is the finding of a report from Forrester Research released this week. However, whilst the change may be coming, it is… Continue reading The Beginning Of The End For Conventional Phone Communications?
