UK consumers purchase over £23 billion worth of goods through direct mail each year, according to research carried out on behalf of the Direct Mail Information Service (DMIS).Managing director of the DMIS, Jo Howard-Brown, said: “The figures show why direct mail is the most dynamic medium in the overall marketing mix and why British companies… Continue reading Direct Mail Generates £23 Billion In Sales
The number of text messages sent in the UK last year almost doubled compared to 2000, according to the latest figures from the Mobile Data Association (MDA). December’s 1.3 billion total means that during the course of 2001, some 12.2 billion chargeable person to person text messages were sent, compared to 1.1 billion in 1999… Continue reading UK Text Message Total For 2001 Exceeds 12 Billion
ISBA has called on the Government to reject the BBC’s reworked proposal for BBC3 claiming that the channel, aimed at 16-35 year-olds, would be too similar to Channel 4’s E4.In a submission to the Department of Culture Media and Sport, ISBA said that the existence of BBC3 would be “fundamentally against the interests of UK… Continue reading ISBA Moves To Block BBC3
According to Multimedia Messaging in Europe: Let the Fun Begin, a new report from the Yankee Group, multimedia messaging will be worth $44 billion by 2006. Combining voice and text-based person to person messages, new services will boost mobile revenues across Europe. “MMS is a radically new messaging technology that will take non-voice mobile communications… Continue reading European Multimedia Messaging Will Generate $44 billion By 2006, says The Yankee Group
Casino-on-net.com was the most popular online advertiser for December. The online gambling site, which also occupied the top spot in November, gained exposure among 6,704,000 individual at-home internet users during December and commanded 45% reach of the total UK at-home internet universe. Dell.com moved up two places from November to become the second most popular… Continue reading New Media Round-Up
Poor returns from walled-garden interactive television (iTV) are disappointing the UK’s finance firms that have used the platform to deliver their services to consumers, according to Big Banks Dominate iDTV – a new report from Forrester Research. The report forecasts that the number of iTV users will grow from the current 11 million adults to… Continue reading iTV Users To Reach 21 Million By 2004, But Users Not Ready For TV Banking, Says Forrester
Granada is “phasing out” its digital TV channel Granada Breeze after it failed to attract enough viewers.The channel, which has a women’s magazine-style format, was launched in 1996 as a spin-off from The Goodlife Channel and, according to a spokesman for Granada, has performed poorly from the outset. The channel will be removed from the… Continue reading Granada’s Breeze Blows Cold
Yahoo! UK and Ireland is launching four new advertising formats to give internet ads greater visual appeal than conventional banners.The formats have been created to cater for the ” increasingly sophisticated” needs of online advertisers and are designed to promote creativity within the medium. Internet travel portal The other formats are a homepage streaming ad;… Continue reading Yahoo! Unveils New Online Ad Formats
Programmes After a fairly lack-lustre start Pop Idol is beginning to gain momentum, with audiences regularly topping the 7 million mark. As the field gets whittled down the final victor, and Gareth edges closer to unjustly beating the more talented Will or Darius, the programme’s highest viewing figure during December was 7.91 million.The return after… Continue reading TV Viewing Round Up – December 2001
Record numbers of people were exposed to roadside advertising in 2001, according to a report from JCDecaux, which shows that the roadside audience rose 2.6% year on year from 2000 to 2001 and that the number of impacts rose by 150 million per week to over six billion.JCDecaux’s Poster Track Study shows that the average… Continue reading Record Numbers Exposed To Roadside Ads
