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Total US advertising expenditure for all media dropped by 9.8% in 2001, according to the latest figures from CMR. CMR estimates that total ad spending for 2001 came in at $94.3 billion, compared to $104.5 billion for the same period in 2000. Hit by a faltering economy in the US, ad spending significantly dropped in… Continue reading US Ad Revenue Falls 9.8% In 2001, Although Comparables Are Harsh, Says CMR

Business to business (B2B) e-commerce revenues worldwide will reach $2,367 billion by 2004, according to forecasts from eMarketer. The online research company has aggregated a number of forecasts for worldwide B2B revenues, which are shown here. Averaged, the industry is forecast to be valued at $3,608 billion by 2004 and $5,866 billion by 2005. B2B… Continue reading Worldwide B2B E-Commerce Revenue Forecasts Comparisons

Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February

One of the yesterday’s strongest media performances came from Maiden, which announced on Wednesday that it is relaunching its 96-sheet billboards in London (see Maiden Relaunches London 96-Sheet Billboards). The outdoor company saw shares rise 9.82% yesterday to close at £3.07˝p, an increase of 27˝p on the day before.BSkyB lifted 14p yesterday to finish at… Continue reading Sharewatch

US interactive television (iTV) revenues will nearly double annually for the next several years, as broadband deployments accelerate and as consumers embrace video-on-demand and simultaneous computer/television usage. These are the views of Jack Myers Report, which has today published its latest iTV revenues forecasts for the US. The projections show that total iTV will grow… Continue reading US Interactive TV Revenues Will Double Annually, Show Myers Forecasts

IPC Ignite is relaunching its club culture magazine Muzik in an attempt to attract a more serious dance music following.The title, which saw circulation fall 7.3% year on year to 40,550, will relaunch on 13 March with a new logo, new typography and clearer signposting of sections. The magazine will increase in length and will… Continue reading IPC Ignite Plays A New Tune With Muzik

Channel 4 has unveiled its spring and summer 2002 programming schedule heralding the return of Big Brother and the launch of a documentary about the gay sex lives of animals.Announcing the launch, Channel 4’s director of programmes, Tim Gardam, said: “Proliferation of channels has reduced diversity in television and created a fear of taking risks.… Continue reading Channel 4 Unveils Summer Schedule

Andrew Horton has been appointed as IPC’s new content and licensing director. He moves from his current position as commercial director of IPCtx, although he retains his seat on the IPCtx board and will continue to be responsible for digital development at the group.Horton replaces Carole Lovesey who has been working with IPCtx managing director… Continue reading IPC Moves Horton To Content & Licensing Role

Telewest was the best performer in yesterday’s media market gaining ground lost earlier in the week. Shares in the cable company rose 17.78% to close at 13źp, an increase of 2p on the day before.Jazz FM, which released its interim results yesterday, showing a 9% rise in radio revenues for the six month period ending… Continue reading Sharewatch

The details of the merger between French advertising group, Publicis, and privately-owned US agency, BCom3, have been confirmed by Publicis in an analysts meeting in Paris this morning (see Publicis And BCom3 Poised For Merger). The deal is valued at €3.4 billion. Publicis is to acquire 100% of BCom3 and Japanese agency Dentsu, which owns… Continue reading Publicis Confirms BCom3 Merger Details