Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in… Continue reading Maiden To Roll Out More Transvision Screens
The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands
ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy
The number of online adverts increased 8% month on month during December even though fewer brands advertised on the internet, according to Lemonad’s latest online advertising barometer figures.Lemonad claims that online advertising “surged” in the run up to Christmas with the number of adverts reaching 14,196, despite the number of advertisers using the medium declining by… Continue reading Online Ads Rise In December
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. The group announced that in the 3 months to December 2001, revenues have fallen by 8.4% for the year, 10.8% in the UK, including a 19.4%… Continue reading Trading Updates Offer Little Hope To Radio Industry
Breakfast broadcaster GMTV has commissioned an analysis of the data collected by Tesco’s Clubcard loyalty scheme in order to prove the effectiveness of advertising during breakfast programming.The Tesco data, which is matched to the BMRB TGI database, records both the purchases and the time of purchase for 14 million card holders. It has already been… Continue reading GMTV Teams With Tesco For Research Project
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. In September, the group announced that profits had fallen by over 70% in the six months to 30 September 2001 (see GWR Profits Drop 70% On… Continue reading Trading Updates Offer Little Hope To Radio Industry
Capital Radio holds its annual meeting today and the fear is that it will release a gloomy trading statement. This brought shares in the company down yesterday, by 15p to £7.07˝. This in turn had a knock-on effect on other radio owners, with Chrysalis dropping over 5% to £2.34 and GWR, also making revenue predictions… Continue reading Sharewatch
GWR this morning stated that it anticipates that revenues for the UK market in January will be around 6% down, year on year but declines to predict any further ahead than that saying “The radio advertising market continues to be volatile making it difficult to forecast revenues even in the short term”. In the 3… Continue reading Trading Statements Reveal Little Optimism For UK Radio Market This Year
Liam Hamilton has been appointed the new controller of daytime at ITV, following the resignation of Maureen Duffy last week.Hamilton was formerly managing director and director of broadcasting at LWT before leaving to become CEO of Worldpop.com in 2000. His experience also includes a stint as editor and executive producer at GMTV and editor of… Continue reading ITV Names Hamilton New Daytime Controller
