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Whilst many believe that newspaper websites diminish the number of readers who will actually fork out for a paper copy of their chosen paper, analysis of circulation at 236 French newspapers by Pressflex shows no such effect. On the contrary, a typical French newspaper with a web site outperformed its siteless peers between 1999 and… Continue reading Newspaper Websites Are Not Reducing News-Stand Sales, Says Pressflex

Carlton and Granada have issued a statement saying that “a fundamental restructuring of ITV Digital’s cost base must be concluded as a matter of urgency in order to secure the long term future of the business” and that Deloitte & Touche have been appointed to help in this task.ITV Digital remains some way behind its… Continue reading ITV Digital To Restructure; Merger Talks Revived?

Translucis has signed a deal with Ibiza Media which will see advertisers offered the opportunity to target around 1.5 million young adults on holiday with bar and club based advertising screens in the popular clubbing holiday destination’s peak season from May to September.Sue Aitken, marketing and development director at Translucis said: “Through our consumer research… Continue reading Translucis To Offer Ibiza Opportunities

Sex sells, or so the saying goes, but it can also get you in trouble with the Advertising Standards Authority, as two advertisers discovered this week.Both Virgin Mobile and radio station Kix 96.2 FM attracted complaints by using images of scantily clad women in posters. In the case of Virgin, the woman was wearing a… Continue reading Sex And Swearing Gets Rise From ASA

Major UK media players, Carlton Communications and Granada Media, have announced that discussions regarding a possible merger have been terminated. Any potential merging of the interests of the two major ITV shareholders would have been dependent on an anticipated change in current legislation which limits the percentage of advertising share which can be controlled by… Continue reading Carlton And Granada End Merger Talks

Confidence remained with media shares yesterday after the realisation on Monday that many had been downgraded too far. Carlton Communications led the field, with a 13.57% rise of 27źp to end at £2.28. Pearson also did well, increasing its share price by 6.5% to £7.73 by the end of the day.Other strong performers included WPP,… Continue reading Sharewatch

The Competition Commission has announced that its decision on the proposed acquisition by Johnston Press of eight Trinity Mirror newspaper titles (see Johnston Press Refers Free Trinity Papers Acquisition To Competition Commission) has been extended until 19 April 2002. The CC had been due to report on 22 February 2002 but has asked to be… Continue reading Deadline For Johnston/Trinity Decision Extended

Feature By MediaTel Insight: Interactive TVUsage of interactive TV services has more than doubled over the past year according to a the Q1 2002 Digital TV Report from Continental Research. The frequency of digital TV subscribers who have ever used interactive services has grown from 4.3% in April 2001 to 9.6% in Jan 2002. The… Continue reading Feature By MediaTel Insight: Interactive TV

Deadline For Johnston/Trinity Decision ExtendedThe Competition Commission has announced that its decision on the proposed acquisition by Johnston Press of eight Trinity Mirror newspaper titles has been extended until 19 April 2002.The CC had been due to report on 22 February 2002 but has asked to be granted an extension in this case because important… Continue reading Deadline For Johnston/Trinity Decision Extended

Although the advertising slump is forecast to continue through to the end of 2002, media analysts are confident that spending will return in 2003 and investors need not worry. “Advertising isn’t an investment priority. We assume it will come back, we assume it will be feeble in 2002 but will come back in 2003,” said… Continue reading ‘Extraordinary Bulge’ Led To Ad Decline In 2001