BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem
Debt-laden telecoms companies will be forced to further consolidate and divest during 2002, as they simply cannot afford to go it alone. This is one of the findings of the World Markets Research Centre (WMRC) report on the prospects for the global telecoms market in 2002. The analysis says that if 2001 were the annus… Continue reading Consolidation And Divestments Expected In 2002 For Debt-Laden Telecoms Companies
Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up
There has been much talk in the advertising community recently about the threat to television advertising revenues from personal video recorder (PVR) technologies, such as Tivo. These digital recorders are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would like to have recorded.… Continue reading Insight Analysis: Should Advertisers Fear Digital Video Recorders?
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.The following stations were reporting on revised TSAs this period (New TSA in brackets): Peak 107 FM (405,227); Fresh AM (173,545); Kingdom FM (271,384); Q102.9FM/Q97.2FM (244,327); FM107.6 The Fire (289,671);… Continue reading RAJAR Results Q4 2001: Local Commercial Stations
The period ending December 2001 was one of mixed fortunes for London’s commercial radio stations. Kiss 100 FM added 6% to its weekly reach period on period and Capital FM saw a rise of 1.7%, bringing its reach to just below 3 million. At the other end of the scale, Jazz FM 102.2 saw a… Continue reading RAJAR Results Q4 2001: Mixed Fortunes For London’s Commercial Radio Stations
RAJAR Results Q4 2001- Overall SummaryToday’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio.While Commercial Radio’s losses were spread across both local and national stations, the BBC only saw share of listening increase period on period for its… Continue reading RAJAR Results Q4 2001-
Overall Summary
Year on year, the largest percentage increase in weekly reach among national stations was at BBC Radio 2, which put in a strong performance again, increasing 15.5% year on year to achieve an average weekly reach of 12.3 million.In the commercial sector Classic FM managed an increase of just under 11% year on year. Meanwhile… Continue reading RAJAR Results Q4 2001- National Stations
Mobile Marketing agency 12Snap is launching what it claims to be Europe’s largest retail-based SMS advertising campaign to promote the launch of Monsters Inc. at cinemas across the UK.The campaign, which is being carried out on behalf of McDonalds, Disney and PIXAR, begins on 8 February and will run for four weeks in 1200 McDonalds… Continue reading 12Snap Launches Monster SMS Campaign
ITV demanded £80m a year from BSkyB for the right to distribute its ITV Sport channel on the Sky digital platform, according to BSkyB’s chief executive, Tony Ball.Ball told a House of Commons committee yesterday that BSkyB had been close to finalising a deal to carry the ITV Sport channel weeks ago, but that ITV… Continue reading Sky Names ITV Sport Carriage Price
