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United Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits. UBM posted a pre-tax loss of £541.2 million, compared to a £2.1 billion profit the previous year. Operating profit fell… Continue reading UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown

The discontinuation of a brand can mean the loss of much hard-won familiarity and loyalty. As brand value becomes an increasingly valuable goal in the media process, is it time to dust off those old favourites and let them have another shot? Will Collin of Naked Communications would be at the front of the queue… Continue reading Feature: Gone But Not Forgotten

Translucis is claiming that around 1.3 million people visit a bar or club containing its Magnetic plasma-screen ad network in an average week.According to the company, which commissioned research from IPSOS, 31% of consumers in a “Magnetic bar” look at the advertising screen at least once in any 30 second period, proving that the medium… Continue reading Translucis Ad Screens Prove Magnetic

Emap Performance Online has signed a deal to provide entertainment and music content to Hutchison 3G which holds the UK’s largest third-generation mobile phone licence.The two year deal, which is the first of its kind to be negotiated by Emap, will see the company provide content from all of its music titles including Q, Mixmag,… Continue reading Emap Signs 3G Content Deal With Hutchison

US advertising is forecast to fall by 5.7% in 2002, according to the latest figures from Jack Myers Report, compiled in January. Local/regional cable television and online are the only two sectors expected to show a positive performance across the year. Network and local broadcast TV, conversely, are looking pretty weak. US 2002 advertising growth… Continue reading US 2002 Advertising Forecasts From Myers Reports

Week on week analysis reveals that Carlton, which announced on Wednesday that merger talks with ITV partner Granada were off (see Carlton And Granada End Merger Talks), was one of the best performers in last week’s media market. Shares rose 14.44%% to close at £2.16p, an increase of 27źp on the week before. Granada also… Continue reading Sharewatch

Channel 4 has secured NPower, the energy and services business of National Power, as the £4m sponsor of its peak-time home and property programming.In the first deal of its kind NPower will sponsor eight of Channel 4’s most popular lifestyle shows including Nigella Bites, Location, Location, Location and Grand Designs. The company’s branding will accompany… Continue reading Channel 4 Secures £4m Sponsorship Deal

The BBC has said that it is “very happy” with the launch of its digital arts channel BBC4, despite the fact that on Saturday, its first night of broadcast, it only attracted 11,000 digital viewers, according to unofficial overnights.With a launch budget of £35m, BBC4 was given the go-ahead last year, when BBC3, a proposed… Continue reading BBC4 “Happy” With 11,000 Digital Debut

JCDecaux has secured Nissan as the first advertiser to use its new “Chameleon” advertising package.The package consists of 17 sites that change creative execution depending on whether or not the poster’s back illumination is activated. Nissan has designed a series of special posters for the sites, which according to JCDecaux look completely different during the… Continue reading JCDecaux Unveils Chameleon Package

Ad Market In 2002 Will Be ‘Flat’ Says PearsonThe advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson