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New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006, Says Jupiter

A range of industry figures gathered at last night’s MRG evening meeting to hear speakers, Jeff Eales, Max Davies and Bob Hulks, discuss the developments in electronic media trading.Jeff Eales, e-commerce director at DDS, began the discussion by saying that electronic media trading: “Is all about transferring data from a trading system to a buying… Continue reading MRG Evening Meeting: Electronic Trading

New research from Pioneer Consulting suggests that the increased demand for internet access and the subsequent increase in demand for broadband services may lead to significant growth in the satellite broadband market. The broadband access market, worth $480.5 million in 2001, is forecast to be worth $1,649.57 in 2008 as broadband subscribers number 8.2 million.… Continue reading Increased Broadband Demand Will Drive Satellite Access, Says Pioneer

New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006

According to new research by Strategy Analytics, the UK is leading European digital TV uptake with 37% of UK homes having switched to digital by the end of 2001 compared to a European average of 16%. According to the research, the success of the UK market has been driven by “intense competition” between the four… Continue reading Competitive Market Boosts UK Digital Growth

The UK is leading Europe in the transition to digital TV and by the end of last year 37% of British households had signed up to multi-channel services, compared with 20% in Scandinavia and only 8% in Germany, according to the latest research from Strategy Analytics.The figures show that the penetration of digital TV in… Continue reading UK Leads European Digital TV Take-Up

New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006

French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002

The Interactive Advertising Bureau (IAB) is launching a series of guidelines aimed at standardising the way in which internet traffic is monitored.The guidelines, which are intended to improve the measurement of traffic to websites and establish the time period within which an online ad can be measured, will be unveiled next week.The new standards represent… Continue reading IAB Continues To Push For Accountability

The ITC and the BBC are conducting a trial to determine the extent to which the power of the digital TV signal can be increased before the quality of the existing analogue signal is affected.The ITC claims that the trial, which is intended to enable broadcasters to determine the maximum power at which digital services… Continue reading ITC And BBC To Boost Digital Signal