The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court
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Ads relating to perfume have led complainants to kick up a stink with the ASA this week. One, a London Underground poster for radio station Xfm’s Christian O’Connell breakfast show, pictured an old lady listening to the station on headphones. A caption read like a fashion spread: “This page Doris wears woollen skirt from Charity… Continue reading ASA Leaves Advertisers Smelling Of Roses
Telewest was the worst performer in yesterday’s media market. Shares dipped 11.96% to close at 20źp following increasing concern over the financial condition of the company.At the other end of the scale Daily Mail and Reed both saw stock rise ahead of their forthcoming results. The former was up 2.42% to finish at £6.55˝, while… Continue reading Sharewatch
Six of the top ten advertisers by spend in 2001 decreased their investment year on year in 2001, according to an analysis of ACNielsen MMS figures published in this week’s Marketing magazine. Those who lowered their adspend in included Proctor & Gamble, which dropped from first to second position in the top 100 league following… Continue reading Spending By Top 100 Advertisers Down YoY
The FT reports this morning that debt-laden German media group Kirch has begun the sell off of key assets in order to satisfy demands from its creditors. This includes Formula One, 58% owned by Kirch, which was sold by Bernie Ecclestone to Kirch for £1 billion. It is now thought that the Formula One magnate… Continue reading Kirch Sell Off Begins
This week Cosmopolitan celebrates its 30th birthday, yet its ability to lead its market seems undiminished, as evidenced by last week’s ABC results. Cosmo may, if reports are to be believed, be about to swap some of its orgasm tips for emotional stability, but other than that it is refusing to show its age. The… Continue reading Feature: Women’s Glossies, Older And Wiser?
The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court
Alcohol brands could face tougher marketing restrictions in pubs and bars following a move by industry body, The Portman Group, to tighten the existing guidelines.The Group, which was set up over ten years ago by the UK’s leading drinks manufacturers, has issued a public consultation document aiming to impose stricter codes on alcohol marketing in… Continue reading Alcohol Brands To Face Tougher Restrictions
WPP, the global advertising and communications group, has beaten expectations with its full year financial results showing a pre-tax profit of £490 million, up 29% on the previous year, despite the prevailing tough advertising market conditions. Despite the strong performance, WPP says that it expects advertising growth to remain flat in 2002, with no predicted… Continue reading WPP Results Beat Expectations, But Shares Dip
Total revenue for the Outdoor advertising industry fell 3% over 2001 to £676m, according to figures from the Advertising Association. However, industry body the Outdoor Advertising Association (OAA) is positive about the prospects for the coming year.Revenue for 2000 reached a record £697m, but 2001 proved difficult for all media, and in Q4 in particular… Continue reading Outdoor Advertising Saw 3% Revenue Fall In 2001
