More Uk articles

Revenue for the outdoor industry was down by 2.5% in 2001 but the medium is expected to rise out of the downturn with 4.2% growth in 2002, according to a report by outdoor buying company Blade. The research shows that revenue for the entire outdoor medium had fallen to £670 million last year. However, Blade… Continue reading UK Outdoor To Show Good Growth In 2002

Telewest was the best performer in yesterday’s media market with shares climbing 7.46% to close at 54p. The increase followed market speculation that the cable operator was considering a merger with NTL.At the other end of the scale Granada saw stock fall 4.62% yesterday to finish at £1.29, after reports claimed that ITV1’s adult audience… Continue reading Sharewatch

This is an update of the latest UK advertising growth forecasts for 2001/2002, augmented to include Advertising Association figures. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the fourth quarter is expected to display an upturn… Continue reading UK Advertising Growth Forecasts Update

The findings of the IPA Census for last year suggests that difficult times for the media industry is resulting in agencies employing a smaller number of people. The organisation has announced that its 2001 Census will report a figure of 14,000 people employed in 209 member agencies. This is a 4% decrease on the total… Continue reading IPA Census Counts Less Employees Than Forecast

Online retail sales in the US reached $53.1 billion for the whole of 2001, according to data released by Comscore this week. Excluding online travel sales, which were negatively affected by the World Trade Centre attacks, the total grew 20% year on year to reach $33.7 billion. Online consumer sales at US sites (excluding auctions) … Continue reading US Ecommerce Sales Reach $53bn In 2001, Travel Sector Struggling

ShopFront Media has secured a three-month deal with Unilever Bestfoods to promote its Peperami brand in newsagents, grocery stores and off-licences in the north of England.The deal will see the animated Peperami character from Unilever’s TV campaign appear on 200 backlit Adsites in the Yorkshire and Tyne Tees area. ShopFront’s sister company, Sure Field Marketing,… Continue reading ShopFront Secures Meaty Deal

Research by Screen Digest forecasts that by 2005 26m households worldwide will be using video on demand (VoD) services across the world. Predictablty, the USA will lead the pack when it comes to VoD usage, with a penetration expected to have reached 22% of households by 2005. By 2005, Screen Digest forecasts that the UK… Continue reading 26 Million Will Have Video On Demand By 2006, Says Screen Digest

An SMS campaign to drive visitors to the Sony MiniDisc website has achieved an 18% response rate. The campaign, devised by mobile marketing company 12snap, was part of an £80,000 marketing campaign to promote the manufacturer’s range of PC compatible MiniDisc hi-fi systemsThe campaign involved contacting 80,000 people from 12snap’s database of 8.5 million mobile… Continue reading SMS Campaign Gets 18% Response Rate

Ambient advertising company Ticketmedia has undertaken a “Roadshow” in a purple bus in order to promote its ticket advertising services. The bus provides a “walkthrough experience” of transport ticket advertising, along with a luxury presentation suite and a full stocked bar.Marketing director, Martin Henson, explained: “We didn’t want to produce just another PowerPoint presentation, we… Continue reading Ticketmedia Takes Bus To Clients

The ITC has published a revised set of cross-promotion guidelines designed to strike a balance between the provision of information regarding digital services in the multi-channel environment and dangers of promotional clutter.The ITC’s director of strategy, economics and finance, Robin Foster, said: “These guidelines bring together all the rules relating to cross-promotion which will provide… Continue reading ITC Publishes Revised Cross-Promotion Rules