Channel 4 has acquired the terrestrial TV rights to The Simpsons after outbidding its rival Channel 5.Fierce bidding for the cult American TV show began earlier in the week after the BBC, which currently pays around £100,000 per episode for the show, withdrew from negotiations saying that the price had become “vastly inflated” (see BBC… Continue reading Channel 4 Secures Simpsons TV Rights
BBC Magazines is to create a new “Key Customer Group” to work alongside its existing sales teams and offer a “one stop shop” service for advertisers interested in cross media deals, as part of plans to extend its market reach.The creation of the new team will form part of plans to extend the group’s brands… Continue reading BBC Magazines Makes Global Plans
Rivals Digital Media has announced that from March this year all of its sports sites will submit to the ABCE audit, a move seen as significant support for the New Media industry’s efforts to establish standards of measurement.Richard Foan, managing director for ABCE said: “We are delighted to see Rivals Digital Media supporting the need… Continue reading ABCE To Audit All Rivals Sites
Dell.com ousted Casino-on-net.com to become the most popular online advertiser during January 2002. The site was visited by 7,478,000 individual users and commanded 45% reach of the total at-home internet universe. Mbna.com moved up from sixth position in December to third in January. The site gained exposure among 5,288,000 unique users and achieved 32% digital… Continue reading New Media Round-Up
Internet service provider (ISP) Freeserve claims to be signing up new users faster than ever before and has announced an increase of more than 100% in daily average subscriber growth compared to the fourth quarter of 2001.The total number of Freeserve customers now stands at just over £2.4 million and the company claims to have… Continue reading Freeserve Claims Unprecedented Subscriber Growth
Reed Elsevier released full year results for 2001 today which revealed that heavy internet investment is beginning to pay off.Revenues for 2001 were up 21% to £4,560 million with adjusted pre-tax profits up 23% to £848 million. Underlying revenue rose by 3%, overall operating margins were 1% higher at 22% and operating cashflow conversion was… Continue reading Reed Delivers Strong Results
The Newspaper Society’s council has agreed on a marketing strategy for UK regional press for this year and beyond. Four key working groups will feed into a marketing committee formed of senior industry players to make sure efforts are co-ordinated throughout the industry.The committee, which will be chaired by Newsquest chair Jim Brown, will steer… Continue reading NS Agrees Regional Press Marketing Strategy
IPC is extending its Practical Parenting brand with the publication of a one-off special edition called Buying for Baby.The 116-page glossy, which launches next month, will be aimed at mums-to-be and is intended to be a consumer reference guide to the best baby products on the market. Jayne Marsden, editor in chief of Practical Parenting,… Continue reading IPC Extends Practical Parenting Brand
The US Department of Commerce (DOC) has estimated that for Q4 2001 B2C e-commerce sales were valued at $10 billion and accounted for 1.2% of total US retail sales during the period, according to eMarketer. The $10 billion figure represents a 13.1% rise in e-commerce sales in the US over the Q4 2000 period. Emarketer… Continue reading US Q4 Ecommerce Sales Forecasts Were Mostly Optimistic, Finds eMarketer
Latest figures from the Advertising Association suggest that regional press ad revenue is set to fall by 0.8% this year, compared to the -0.2% decline forecast by the AA in October. AA Regional Press Forecasts, YoY Change (% Growth) 1998 1999 2000 2001 2002 Sep-99 6.8 1.5 3.2 Dec-99 6.8 4.5 5.3… Continue reading Regional Press Forecast Comparisons From The AA
