Week on week analysis of the media market reveals that Pearson started the year on a positive note. The company, which increased the cover price of the Financial Times from 90p to £1 last week after announcing that profits at the FT Group for 2001 are expected to be down 40% on 2000, saw shares… Continue reading Sharewatch
Three characters in ITV1’s key ratings winner Coronation Street have been sacked from the show and tabloid speculation today suggests that a further eight could be cut in an attempt to revive ratings.A spokeswoman for Granada, which produces the soap, today confirmed that Matt Ramsden, Clare McGinn and Naomi Russell were leaving the soap and… Continue reading Cut Backs At Coronation Street
Sainsbury’s and Mark & Spencer topped Propeller’s latest Ads That Make News Survey after drafting some of Britain’s best known celebrities to front their advertising campaigns.According to the survey, Sainsbury’s was the top brand in terms of press coverage of its advertising in the fourth quarter of 2001 thanks to Essex boy Jamie Oliver and… Continue reading Big Name Supermarkets Come Out Top In Ad Survey
Multi-channel viewing has grown dramatically over the past five years achieving 20% of viewing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV
The first figures from the new BARB system will not be available until 15 January, leaving the increasingly numbers-fixated TV industry without ratings data for the opening weeks of 2002. Overnight ratings for the first couple of days of the year were due for release yesterday, but were suspended before BARB admitted that further diagnostic… Continue reading BARB Data Suspended Until 15 January
Pearson is increasing the cover price of the Financial Times from 90p to £1 after announcing that profits at the FT Group for 2001 are expected to be down 40% on 2000.Circulation of the Financial Times has been healthy over the last two years in comparison to the national newspaper market as a whole (see… Continue reading Pearson Increases FT Cover Price
The Radio Advertising Bureau (RAB) has launched the third wave of its campaign to promote the effectiveness of commercial radio and hopes to turn the advertising downturn to its advantage.Eight new executions are being broadcast across the commercial radio network, with the key message that radio can be four times more effective than TV as… Continue reading RAB Plugs Radio Ad Effectiveness
The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but… Continue reading UK Advertising Forecasts 2001/2002 Round-Up
According to the latest data from the Outdoor Advertising Association of America (OAAA), Q3 revenues for US outdoor spending were up 1% over a year ago, despite the weak advertising market and the events of 11th September. Net revenues for outdoor are 2.5% when compared to the same period last year, total revenues for 2001… Continue reading US Outdoor Expected To Show Gains For 2001
According to new research from the Yankee Group, local content such as news, weather, cinema and events information will play a key role in helping multichannel video operators retain digital subscribers. The report TV Portals: Opening the Door to Interactive Television also found that TV portals will help to bring together multiple iTV applications as… Continue reading TV Portals Will Reduce Digital Churn, Says Yankee Group
