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As a difficult 2001 drew to a close a number of media analysts and forecasters made last minute adjustments to their advertising predictions for the year and for 2002. Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region, taking into account revisions made… Continue reading Global Advertising Forecasts 2002 Round-Up

Multi-channel viewing has grown dramatically over the past five years acheiving 20% of veiwing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV

Terry Mansfield, managing director of the National Magazine Company (Natmags) has been included in the New Years’ Honours list. He will receive a CBE for services to the publishing industry.Mansfield has been MD at Natmags since 1982, having begun his career in advertising management in 1961 at Condé Nast. He joined Natmags in 1969 and… Continue reading Natmags MD In Line For CBE

The year began with good news for the cinema industry. Research from CIA showed that, while the medium remains one of the smallest in terms of share of UK advertising revenue, the amount of money spent by advertisers on the silver screen had continued to rise steadily over the decade. The biggest revenue source was… Continue reading End Of Year News Round-Up: Cinema

” ‘How did you go bankrupt?’ Bill asked. ‘Two ways,’ Mike said. ‘Gradually and then suddenly.’ “ Ernest Hemingway, The Sun Also Rises, 1926.And so it was in 2001 that we inched towards recession month by month until the events of 11th September. Media giants who had previously boasted that their size and diversity of… Continue reading The Media Financial Year In Review

” ‘How did you go bankrupt?’ Bill asked. ‘Two ways,’ Mike said. ‘Gradually and then suddenly.’ “ Ernest Hemingway, The Sun Also Rises, 1926. And so it was in 2001 that we inched towards recession month by month until the events of 11 September. Media giants who had previously boasted that their size and diversity… Continue reading 2001: The Year In Brief

Recruitment advertising revenue represented 26.1% of the £1.8bn spent on classified ads in the regional press during 2000 (Advertising Association Yearbook). With over 50% of UK residents now in the online habit (Office of National Statistics), increasing numbers of online recruitment sites are poised to claim a cut of this revenue. Several of the UK’s… Continue reading Recruitment Websites Will Cut Into Classified Revenues

More than two thirds of the population have never visited any of the Government’s 3,000 websites, according to new research from IT consultancy firm, Hedra. The study shows that fewer than 3% of UK adults regularly use Government websites to access public services, despite the fact that nearly two thirds of the population now have… Continue reading UK Government Sites Fail To Captivate

GWR ended 2001 in positive fashion, seeing a rise of 17½p or just under 7.5% during the last day’s trading of the year. Pearson was also on the up, ending at £7.91, up 13p on Friday’s closing price.Emap closed the year on a less positive note, closing at £7.30, 18½p down on the previous day.The… Continue reading Sharewatch

Recruitment advertising revenue represented 26.1% of the £1.8bn spent on classified ads in the regional press during 2000 (Advertising Association Yearbook). With over 50% of UK residents now in the online habit (Office of National Statistics), increasing numbers of online recruitment sites are poised to claim a cut of this revenue.Several of the UK’s web… Continue reading Feature: Recruitment Websites