Over 50% of companies that currently advertise on the internet plan to increase their online advertising budget over the next year, according to a new study published today by ISBA.The study, carried out by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Investment In Online Advertising Set To Grow
In today’s consultation document on media ownership, culture secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets. Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the… Continue reading Cross Media Ownership Rules To Stay, Says Jowell
Digital media is effective in creating brand awareness among 18-24 year olds, according to research carried out for Translucis, the ambient company that runs a network of plasma advertising screens in pubs and clubs.The research, conducted by youth agency 2CV, measured the effect of digital media campaigns on over five hundred 18-24 year-olds and found… Continue reading Translucis Turns On 18-24 Year Olds
A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy
Capital Radio showed one of the most significant retreats in share price among the media companies yesterday. A downgraded rating from Credit Lyonnais sent shares down 40p, or well over 4.5%, to end at £7.83½.As further details of ITV’s deal with BSkyB emerged (see £13m Price Tag Put On ITV’s Sky Carriage), the digital satellite… Continue reading Sharewatch
MediaTel celebrates 20 years in the media industry todayLaunched in 1981, the company can claim a number of firsts over the years: First online information service for the media industry in 1981 First media system to move to the Internet in 1995 Developers of the first media e-commerce (trading) system – J-ET MediaTel’s range of… Continue reading MediaTel Celebrates 20th Birthday
The PPA has reported good news for print media, as new figures from ACNielsen MMS show that magazines have increased their share of main media adspend year on year. The figures show that in the year to September 2000 the magazine industry’s share was 15.6%, while in the year to September 2001 it was up… Continue reading Magazines Benefit In Media Slowdown
ITN, news provider for ITV, Channel 4 and Channel 5, has confirmed that up to 133 jobs may be lost during the roll out of its new digital technology. The cut ITN was forced to make in the value of its contract with ITV when challenged by a rival bid from the Channel 3 News… Continue reading ITN Confirms Raft Of Job Cuts
BSkyB has announced a £5m investment in training for its customer service staff, in order to enhance customer loyalty.The news was announced at the opening of the digital service provider’s upgraded customer contact centre in West Lothian, the refurbishment of which forms part of a £50m investment in improving its call centres.Richard Freudenstein, BSkyB’s chief… Continue reading Sky Invests In Staff For Customer Loyalty
Viacom Outdoor has signed a five year deal with Railtrack which will allow it to sell advertising on the rail operator’s subsurface freehold land and property across the UK outside major stations including several London locations, challenging Maiden’s dominance in this area of outdoor advertising.Dapo Obatusin, Viacom Outdoor’s head of franchise and development, said: “The… Continue reading Viacom Outdoor Signs Railway Deal
