BSkyB has announced a £5m investment in training for its customer service staff, in order to enhance customer loyalty.The news was announced at the opening of the digital service provider’s upgraded customer contact centre in West Lothian, the refurbishment of which forms part of a £50m investment in improving its call centres.Richard Freudenstein, BSkyB’s chief… Continue reading Sky Invests In Staff For Customer Loyalty
Viacom Outdoor has signed a five year deal with Railtrack which will allow it to sell advertising on the rail operator’s subsurface freehold land and property across the UK outside major stations including several London locations, challenging Maiden’s dominance in this area of outdoor advertising.Dapo Obatusin, Viacom Outdoor’s head of franchise and development, said: “The… Continue reading Viacom Outdoor Signs Railway Deal
The Committee of Advertising Practice (CAP), whose newly expanded copy advice team are charged with helping advertisers to keep to advertising’s self-regulatory codes for non broadcast media, has re-launched its website in an effort to make it a more useful tool for those creating copy.The site now includes AdviceOnline, a simple “dos and don’ts” list;… Continue reading CAP Launches New Online Help
According to a report in the Independent this morning the restrictions governing radio ownership in the UK may soon be relaxed, allowing mergers between the larger groups for the first time.Following speculation that TV regulators may scrap the 20% rule, introduced in 1996 to prevent Rupert Murdoch from gaining a controlling interest in UK newspapers… Continue reading Government May Soon Relax Radio Ownership Regulations
Carlton Communications today announced the appointment of Paul Murray as group finance director and executive director, with effect from 1 January 2002. This follows the decision of Bernard Cragg to step down as finance director at the end of this year in order to develop other business interests.
Confusion reigns over the proposed deal between Liberty Media and Kirch Gruppe (see Murdoch In Talks To Sell Stake In Kirch To Liberty Media) as German regulators decide whether the proposed acquisition may go ahead. The deal, which would see Liberty Media become the largest cable operator in Germany, came about following talks between Liberty… Continue reading Confusion Over Kirch TV Deal As Regulators Approval Is Sought By Liberty
ITV’s deal with BSkyB to secure carriage on Sky’s Digital service is thought to be costing ITV £13m. Neither party would comment on the figure today, which is thought to have been the major sticking point in the long-running negotiations which led up to yesterday’s agreement (see Digital Truce For ITV And Sky). The money… Continue reading £13m Price Tag Put On ITV’s Sky Carriage
Advertising Association The latest long term figures from the Advertising Association forecast that for the period to 2013, UK consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841 million and £989 million. The Long Term Advertising Expenditure Forecasts report also predicts that during the same period,… Continue reading Insight Sector Report: PRESS – 22.11.01
Hamish Pringle, director general of the IPA, was heard on Radio 4 yesterday defending advertising from accusations that it caused depression and exploited vulnerable people.Taking part in the consumer discussion programme You and Yours, Pringle came up against Oliver James, clinical psychologist and Tony Cook, co-founder of the GetEthical website. James claimed that, among other… Continue reading Pringle On Air: “We Are All Tribal”
Following its decision last week to axe six titles including Women’s Journal (see IPC Closes Six Magazines), IPC has announced that it is to increase the frequency of Now spin-off Now Star Style and make it a regular stand-alone brand.The magazine, which includes includes features on celebrity hair, beauty, accessories and interiors was originally launched… Continue reading Now Celebrity Spin-off Goes Quarterly
